{
 "generated_at": "2026-10-09",
 "data_date": "2026-10-12",
 "source": "Reacheffect platform (dashboard export) + market reference rates for redirects, video and banners",
 "row_format": [
  "country_code",
  "country",
  "daily_impressions",
  "min_bid_usd",
  "avg_bid_usd",
  "top_bid_usd"
 ],
 "sheets": {
  "pop": {
   "label": "Popunder",
   "pricing": "CPM",
   "geos": 192,
   "daily_impressions_all_devices": 257294910,
   "sum_of_os_views": 256099582,
   "excluded_geos": {
    "KP": {
     "country": "North Korea",
     "daily_impressions": 837120
    },
    "SS": {
     "country": "South Sudan",
     "daily_impressions": 358208
    }
   },
   "views": {
    "Android": "/data/traffic-volume/pop-android.json",
    "iOS": "/data/traffic-volume/pop-ios.json",
    "Windows": "/data/traffic-volume/pop-windows.json",
    "Mac": "/data/traffic-volume/pop-mac.json"
   }
  },
  "push": {
   "label": "Push",
   "pricing": "CPC",
   "geos": 192,
   "daily_impressions_all_devices": 181307251,
   "sum_of_os_views": 180485503,
   "excluded_geos": {
    "KP": {
     "country": "North Korea",
     "daily_impressions": 575520
    },
    "SS": {
     "country": "South Sudan",
     "daily_impressions": 246228
    }
   },
   "views": {
    "Android": "/data/traffic-volume/push-android.json",
    "Windows": "/data/traffic-volume/push-windows.json"
   }
  },
  "in-page": {
   "label": "In-page push",
   "pricing": "CPC",
   "geos": 169,
   "daily_impressions_all_devices": 219301080,
   "sum_of_os_views": 219301080,
   "excluded_geos": {},
   "views": {
    "Android": "/data/traffic-volume/in-page-android.json",
    "iOS": "/data/traffic-volume/in-page-ios.json",
    "Windows": "/data/traffic-volume/in-page-windows.json",
    "Mac": "/data/traffic-volume/in-page-mac.json"
   }
  },
  "native": {
   "label": "Native",
   "pricing": "CPC",
   "geos": 192,
   "daily_impressions_all_devices": 98886457,
   "sum_of_os_views": 98438209,
   "excluded_geos": {
    "KP": {
     "country": "North Korea",
     "daily_impressions": 313920
    },
    "SS": {
     "country": "South Sudan",
     "daily_impressions": 134328
    }
   },
   "views": {
    "Android": "/data/traffic-volume/native-android.json",
    "iOS": "/data/traffic-volume/native-ios.json",
    "Windows": "/data/traffic-volume/native-windows.json",
    "Mac": "/data/traffic-volume/native-mac.json"
   }
  },
  "redirects": {
   "label": "Domain redirects",
   "pricing": "CPM",
   "geos": 190,
   "daily_impressions_all_devices": 160617801,
   "sum_of_os_views": 159838740,
   "excluded_geos": {
    "KP": {
     "country": "North Korea",
     "daily_impressions": 510120
    },
    "SS": {
     "country": "South Sudan",
     "daily_impressions": 218223
    },
    "XN": {
     "country": "Unresolved GEO",
     "daily_impressions": 50718
    }
   },
   "views": {
    "Android": "/data/traffic-volume/redirects-android.json",
    "iOS": "/data/traffic-volume/redirects-ios.json",
    "Windows": "/data/traffic-volume/redirects-windows.json",
    "Mac": "/data/traffic-volume/redirects-mac.json"
   }
  },
  "video": {
   "label": "In-stream video",
   "pricing": "CPM",
   "geos": 192,
   "daily_impressions_all_devices": 97134679,
   "sum_of_os_views": 96693781,
   "excluded_geos": {
    "KP": {
     "country": "North Korea",
     "daily_impressions": 308776
    },
    "SS": {
     "country": "South Sudan",
     "daily_impressions": 132122
    }
   },
   "views": {
    "Android": "/data/traffic-volume/video-android.json",
    "iOS": "/data/traffic-volume/video-ios.json",
    "Windows": "/data/traffic-volume/video-windows.json",
    "Mac": "/data/traffic-volume/video-mac.json"
   }
  },
  "banners": {
   "label": "Banners",
   "pricing": "CPM",
   "geos": 192,
   "daily_impressions_all_devices": 32162191,
   "sum_of_os_views": 32012775,
   "excluded_geos": {
    "KP": {
     "country": "North Korea",
     "daily_impressions": 104640
    },
    "SS": {
     "country": "South Sudan",
     "daily_impressions": 44776
    }
   },
   "views": {
    "Android": "/data/traffic-volume/banners-android.json",
    "iOS": "/data/traffic-volume/banners-ios.json",
    "Windows": "/data/traffic-volume/banners-windows.json",
    "Mac": "/data/traffic-volume/banners-mac.json"
   }
  }
 }
}