{"id":84277,"date":"2024-04-11T19:35:23","date_gmt":"2024-04-11T19:35:23","guid":{"rendered":"https:\/\/reacheffect.com\/blog\/what-is-performance-marketing-a-guide\/"},"modified":"2025-05-08T08:34:44","modified_gmt":"2025-05-08T08:34:44","slug":"%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-performance-marketing-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be","status":"publish","type":"post","link":"https:\/\/reacheffect.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-performance-marketing-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Performance Marketing &#8212; \u043f\u0440\u043e\u0441\u0442\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438"},"content":{"rendered":"\n<p><strong>Performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/strong> \u2014 \u044d\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0435\u0441\u043b\u0438 \u0435\u0441\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u043a\u043b\u0438\u043a, \u043b\u0438\u0434, \u043f\u043e\u043a\u0443\u043f\u043a\u0430. \u042d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e \u043e\u0445\u0432\u0430\u0442\u044b \u0440\u0430\u0434\u0438 \u043e\u0442\u0447\u0451\u0442\u043e\u0432 \u2014 \u044d\u0442\u043e \u043f\u0440\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u0438 \u0447\u0451\u0442\u043a\u0438\u0439 \u0442\u0440\u0435\u043a\u0438\u043d\u0433.<\/p>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u2014 \u0441\u0443\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u0430, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u043b\u0443\u0447\u0448\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438. \u041f\u043e\u0434\u043e\u0439\u0434\u0451\u0442 \u043a\u0430\u043a \u043d\u043e\u0432\u0438\u0447\u043a\u0430\u043c, \u0442\u0430\u043a \u0438 \u0442\u0435\u043c, \u043a\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u0447\u0435\u043c\u0443 performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442<\/h2>\n\n\n\n<p>\u0412 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u0447\u0430\u0441\u0442\u043e \u0442\u0440\u0430\u0442\u044f\u0442\u0441\u044f \u00ab\u0432\u0441\u043b\u0435\u043f\u0443\u044e\u00bb \u2014 \u043e\u0445\u0432\u0430\u0442\u044b, \u043f\u043e\u043a\u0430\u0437\u044b, \u043d\u0430\u0434\u0435\u0436\u0434\u044b \u043d\u0430 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c. Performance \u2014 \u044d\u0442\u043e \u0434\u0440\u0443\u0433\u0430\u044f \u043b\u0438\u0433\u0430.<\/p>\n\n\n\n<p>\u0412\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0442\u043e, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442. \u0410 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u043e, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n\n\n\n<p><strong>\u0412\u0441\u0451 \u0437\u0430\u043c\u0435\u0440\u044f\u0435\u0442\u0441\u044f:<\/strong><br>\u2014 \u041a\u043b\u0438\u043a\u0438<br>\u2014 \u0420\u0435\u0433\u0438<br>\u2014 \u041f\u0440\u043e\u0434\u0430\u0436\u0438<br>\u2014 \u041f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f<\/p>\n\n\n\n<p>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438:<br>\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u2014 \u043e\u0442\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u0441\u044f \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0432\u044f\u0437\u043a\u0438, \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0438\u0442\u043d\u044b\u0435.<\/p>\n\n\n\n<p><strong>\u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u043f\u043b\u044e\u0441:<\/strong><br>\u041c\u0438\u043d\u0438\u043c\u0443\u043c \u0441\u043b\u0438\u0432\u0430, \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043d\u0430\u043b\u044b, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h2>\n\n\n\n<p>\u0412\u043e\u0442 \u0442\u043e\u043f-6 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0434\u0432\u0438\u0433\u0430\u044e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"490\" src=\"https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/performance-marketing-channels.jpg\" alt=\"Infographic of six performance marketing channels\" class=\"wp-image-19699\" srcset=\"https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/performance-marketing-channels.jpg 980w, https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/performance-marketing-channels-300x150.jpg 300w, https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/performance-marketing-channels-768x384.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (SEM)<\/h3>\n\n\n\n<p>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0430\u0445: \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0436\u0435 \u0438\u0449\u0435\u0442 \u2014 \u0432\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u0434\u0430\u0451\u0442\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435. \u0412\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043a\u0430\u043a PPC, \u0442\u0430\u043a \u0438 SEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438<\/h3>\n\n\n\n<p>\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 Facebook, Instagram, TikTok, LinkedIn \u0438 \u0434\u0440. \u2014 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043f\u0430\u0434\u0430\u0442\u044c \u0442\u043e\u0447\u043d\u043e \u0432 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u041f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0439 (\u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u043d\u044b\u0439) \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h3>\n\n\n\n<p>\u0420\u0430\u0431\u043e\u0442\u0430 \u0441 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0430\u043c\u0438, \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 \u043f\u043e CPA: \u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043b\u0438\u0434, \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0438\u043b\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h3>\n\n\n\n<p>\u041b\u0438\u0447\u043d\u043e\u0435 \u043a\u0430\u0441\u0430\u043d\u0438\u0435 \u0441 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u043c. \u0420\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0432 \u043f\u0440\u043e\u0433\u0440\u0435\u0432\u0435, \u0430\u043f\u0441\u0435\u0439\u043b\u0435, \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0435 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438. \u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u2014 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u0438 \u0442\u0430\u0439\u043c\u0438\u043d\u0433.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u041c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/h3>\n\n\n\n<p><a href=\"https:\/\/reacheffect.com\/ru\/%d1%81%d0%b5%d1%82%d1%8c-%d0%b1%d0%b0%d0%bd%d0%bd%d0%b5%d1%80%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b\/\">\u0411\u0430\u043d\u043d\u0435\u0440\u044b<\/a>, <a href=\"https:\/\/reacheffect.com\/ru\/%d1%81%d0%b5%d1%82%d1%8c-%d0%bd%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b\/\">\u043d\u0430\u0442\u0438\u0432\u043a\u0430<\/a>, \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445. \u0425\u043e\u0440\u043e\u0448\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0430 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h3>\n\n\n\n<p>\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438, \u0432\u0438\u0434\u0435\u043e, \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430. \u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a, \u043a\u0430\u0447\u0430\u044e\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u0440\u0430\u0441\u0442\u044f\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u0440\u0435\u043a\u043b\u0430\u043c\u0430?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"980\" height=\"490\" src=\"https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/what-is-performance-advertising.jpg\" alt=\"Visuals linking PPC, CPA, CPL, and CPI concepts.\" class=\"wp-image-19700\" srcset=\"https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/what-is-performance-advertising.jpg 980w, https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/what-is-performance-advertising-300x150.jpg 300w, https:\/\/reacheffect.com\/wp-content\/uploads\/2024\/04\/what-is-performance-advertising-768x384.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f \u0432 performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435, \u0432\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u043e\u0434\u0438\u043d \u0438\u0437 \u0435\u0433\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043e\u0434\u0432\u0438\u0434\u043e\u0432 \u2014 <strong>\u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/strong>. \u042d\u0442\u043e \u043f\u043e\u0434\u0445\u043e\u0434, \u0433\u0434\u0435 \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 <strong>\u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<\/strong>, \u0430 \u043d\u0435 \u0437\u0430 \u0444\u0430\u043a\u0442 \u043f\u043e\u043a\u0430\u0437\u0430.<\/p>\n\n\n\n<p>\u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u0433\u0434\u0435 \u043f\u043b\u0430\u0442\u044f\u0442 \u0437\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u043e\u0442\u0434\u0430\u0447\u0438, \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043d\u0430 \u0447\u0451\u0442\u043a\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u0435: <strong>\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/strong>. \u0412\u043e\u0442 \u043a\u0430\u043a \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a (CPC)<\/strong><br>\u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u043f\u043b\u0430\u0442\u0438\u0442 \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u0430\u0435\u0442 \u043f\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e. \u041c\u043e\u0434\u0435\u043b\u044c \u0448\u0438\u0440\u043e\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 (SEM) \u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445.<br><\/li>\n\n\n\n<li><strong>\u041e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 (CPA)<\/strong><br>\u041f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u043e\u0433\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u043d\u0443\u0436\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0444\u043e\u0440\u043c\u043b\u044f\u0435\u0442 \u0437\u0430\u043a\u0430\u0437 \u0438\u043b\u0438 \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0437\u0430\u044f\u0432\u043a\u0443. \u0418\u0434\u0435\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0430 \u0438 ROI-\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<br><\/li>\n\n\n\n<li><strong>\u041e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043b\u0438\u0434\u0430 (CPL)<\/strong><br>\u0424\u043e\u043a\u0443\u0441 \u043d\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u043b\u0438\u0434\u043e\u0432. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u043f\u043b\u0430\u0442\u0438\u0442 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0441\u0442\u0430\u0432\u043a\u0443 \u0437\u0430 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043b\u0438\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0448\u0451\u043b \u0444\u0438\u043b\u044c\u0442\u0440.<br><\/li>\n\n\n\n<li><strong>\u041e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443 (CPI)<\/strong><br>\u041c\u043e\u0434\u0435\u043b\u044c \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u043e:<\/strong><br>\u0412\u044b \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u0442\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0438 \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<br>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 + \u0433\u0438\u0431\u043a\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 = \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0446\u0435\u043b\u044c \u2014 <strong>\u0442\u0440\u0430\u0444\u0438\u043a, \u043b\u0438\u0434\u044b \u0438\u043b\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0431\u0435\u0437 \u0441\u043b\u0438\u0432\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430<\/strong>, \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u2014 \u0432\u0430\u0448 \u043b\u0443\u0447\u0448\u0438\u0439 \u0441\u043e\u044e\u0437\u043d\u0438\u043a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n<p>Performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u0440\u0435\u043d\u0434, \u0430 \u0440\u0430\u0431\u043e\u0447\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430, \u0433\u0434\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u043b\u0438\u043a \u0438 \u043a\u0430\u0436\u0434\u044b\u0439 \u043b\u0438\u0434 \u0438\u043c\u0435\u044e\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435. \u042d\u0442\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u0432\u0438\u0434\u0435\u0442\u044c <strong>\u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<\/strong>, \u0430 \u043d\u0435 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u044b\u0435 \u043e\u0445\u0432\u0430\u0442\u044b.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u0441\u044c \u043a \u0440\u043e\u0441\u0442\u0443, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e \u043d\u0430\u0434 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u043c\u0443 ROI \u2014 \u043f\u043e\u0440\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043f\u043e \u0446\u0438\u0444\u0440\u0430\u043c.<\/p>\n\n\n\n<p><a href=\"https:\/\/reacheffect.com\/ru\/\">Reacheffect<\/a> \u2014 \u0432\u0430\u0448 \u043d\u0430\u0434\u0451\u0436\u043d\u044b\u0439 \u043f\u0430\u0440\u0442\u043d\u0451\u0440 \u0432 performance-\u0440\u0435\u043a\u043b\u0430\u043c\u0435.<br>\u041c\u044b \u043f\u043e\u043c\u043e\u0436\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442.<\/p>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u2014 \u043d\u0435 \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0435, \u0430 \u0443\u0441\u043b\u043e\u0432\u0438\u0435.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective advertising is one of the main conditions for the prosperity of your business. One of the best tools today is performance marketing. <\/p>\n","protected":false},"author":9,"featured_media":77560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-84277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Performance Marketing \u2014 \u043f\u0440\u043e\u0441\u0442\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 | Reacheffect<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 performance marketing, \u0435\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0438 \u043a\u0430\u043a \u043e\u043d \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u043b\u0443\u0447\u0448\u0435\u0433\u043e ROI \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reacheffect.com\/ru\/blog\/%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-performance-marketing-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Performance Marketing \u2014 \u043f\u0440\u043e\u0441\u0442\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 | Reacheffect\" \/>\n<meta property=\"og:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 performance marketing, \u0435\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0438 \u043a\u0430\u043a \u043e\u043d \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u043b\u0443\u0447\u0448\u0435\u0433\u043e ROI \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.\" \/>\n<meta property=\"og:url\" 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