Blog

Short answer: there isn’t one single birthday. Programmatic advertising didn’t switch on overnight. It crawled out of banner ads, ad servers, and a decade of duct-taped automation before RTB made it what we recognize today. Longer answer: it depends which piece of “programmatic” you’re asking about. The roots go back to 1994. The version running […]

If your audience is into DIY, home décor, or scrapbooking at 2am, you’ve probably thought about the Hobby Lobby affiliate program. Fair warning upfront: it’s not the highest-paying craft program out there. But it’s got something a lot of niche programs don’t… Instant name recognition. Over 900 stores, 80,000+ products, and a brand your readers […]

Getting a new player to sign up is only half the battle. The real money is in keeping them around. That’s where CRM marketing comes in, and if you’re in iGaming, it’s not optional anymore. It’s the backbone of your whole retention game. So what does a solid iGaming CRM setup actually look like? Let’s […]

You know that mini-game that pops up before you can skip an ad? Yeah, that’s a playable ad. And it’s quietly become one of the smartest formats in mobile advertising. Let’s break down what it actually is, why it works so well, and where it fits into your campaigns. So, What Is a Playable Ad? A […]

Self-improvement content just hits different right now. People want to level up their mindset, their focus, their whole life really, and they’re willing to pay for it. That’s good news if you run a blog, YouTube channel, or newsletter in this space. Below is a list of personal development affiliate programs that actually pay well, […]

Everyone tells you the same thing: build an audience first, then monetize. That advice is outdated. In 2026, the platforms that matter most don’t care how many followers you have. They care about relevance. A brand-new TikTok account, a fresh blog or a week-old Pinterest board can rank and convert on day one if the […]

The final whistle doesn’t end the World Cup betting story… It starts the second one. For sportsbooks, the tournament was about acquisition. For affiliates, what happens next is the real payday. Here’s the number that matters: first-time depositors in LATAM hit 300% of pre-tournament baseline during the group stage alone. Europe hit 200%. The US hit 171%. Millions […]

So you picked a niche. Maybe you’re pumped about it, maybe you’re still lowkey unsure. Either way, none of that matters if nobody’s searching for what you’re about to write. That’s where keyword research comes in, and honestly, it’s the one step most beginner affiliates rush through or skip entirely. Big mistake. Good keywords are […]

From late May to mid-July, we didn’t really unpack our suitcases. Our team hit five conferences in seven weeks. MAC in Yerevan. i-Con in Cyprus. SiGMA Asia in Manila. iGB Live in London. Affiliate World Europe in Budapest. Our CEO Eran, our COO Ziv, our CMO Avi, our Sales Director Gabriel, and our Partnerships Manager […]