For Publishers
How to Use Analytics to Improve Ad Revenue for Publishers & Advertisers
Traffic alone won't grow ad revenue. Learn which analytics actually move RPM for publishers & advertisers, and how to act on them.
Blog · 118 articles
Reacheffect Blog: Ad Tech Guides, Benchmarks and Affiliate Programs
Guides for media buyers and publishers, benchmark data, and reviews of affiliate programs. Every article carries a named author from the team.
Industry News & Events
From Bucharest to Lisbon: Our September Affiliate Conference Run
Reacheffect's September conference recap: AWSummit Bucharest, TES Prague and SBC Summit Lisbon. Here's what our team…
Affiliate Program Reviews
AutoZone Affiliate Program: Commission Rates & Cookie Window (2026)
AutoZone's affiliate program has a short cookie window and low commissions. Here's the real breakdown of rates, terms &…
Industry News & Events
ChatGPT Ads vs. Google Ads: What’s Actually Changing in 2026
ChatGPT ads hit $1B in run rate. Here's how AI advertising is reshaping the funnel — and why search advertising still…
Latest articles
Sorted by publication date.
Industry News & Events
Google Won the Ad Tech Trial. Advertisers Didn’t. Here’s Why.
Google avoided an ad tech breakup. Here's why the real story isn't the ruling, it's whether independent ad platforms actually gain leverage.
Benchmarks & Data
Minimum Deposits on Ad Networks: What They Really Buy You (And Where Reacheffect Fits)
See how ad network minimum deposits from $50 to $3,000 affect your data, testing speed, and which verticals actually benefit from going low.
Industry News & Events
When Did Programmatic Advertising Actually Start?
Programmatic advertising traces to 1994. Real-time bidding didn't arrive until 2009. Here's the timeline and the disputed start date.
Affiliate Program Reviews
Hobby Lobby Affiliate Program: Commission Rates & Cookie Window (2026)
Hobby Lobby's affiliate program pays up to 4% with a 3-day cookie. See rates by network, who it's actually good for.
For Advertisers
iGaming CRM Marketing Solutions: How Operators Keep Players Coming Back
iGaming CRM marketing solutions explained: segmentation, automation, VIP management, and compliance tips to boost player retention.
For Advertisers
What Are Playable Ads? The Complete Guide for Beginners
New to playable ads? Here's what they are, why they convert better than banners or video, and how to build one that actually works.
Affiliate Program Reviews
8 Personal Development Affiliate Programs Worth Your Time in 2026
Looking for the best personal development affiliate programs? Here's a real list with commission rates, cookie windows, & the best.
Affiliate Marketing
How to Start Affiliate Marketing with No Audience
Here's the real playbook for starting affiliate marketing with zero audience — search-driven channels, buyer-intent keywords & what to skip.
Industry News & Events
The World Cup 2026 Aftermath: What a 300% Surge in First-Time Bettors Means for Your Next Campaign
First-time bettors surged up to 300% during World Cup 2026. Here's the region-by-region data and the affiliate playbook for after the WC.
Affiliate Marketing
How to Find Keywords for Affiliate Marketing (2026 Guide)
Struggling to find keywords that actually convert? Learn how to research affiliate marketing keywords step by step, just what works.
Industry News & Events
MAC to IGB London: Our Team’s Summer on the Road
A recap of Reacheffect's 2026 summer conference circuit: one clearer picture of where affiliate traffic is headed.