Blog

September was a blur. A good one. And it went fast. Three conferences in eleven days. AWSummit in Bucharest. TES in Prague. SBC Summit in Lisbon. Different rooms, different crowds, different rules. Same mission, as alwayws: figure out where affiliate traffic is heading. The team split the load again. Nobody did all three. Here’s how […]

If you run a car, DIY, or home-garage content site, you’ve probably thought about the AutoZone affiliate program at some point. Auto parts have insane search volume, and AutoZone is a name every reader already trusts. But before you get all sorts of affiliate links all over your site, you need to know what you’re […]

Let’s kill the clickbait take right away: Google Ads isn’t dead. It’s not dying next year either. It’s still one of the biggest online advertising platforms and nothing that happened in 2026 changes that. But something is genuinely shifting under the hood of digital advertising, and if you’re still thinking about this as “just another […]

Here’s the thing nobody tells new publishers and advertisers: more traffic doesn’t always mean more money. You can double your pageviews and still watch your RPM tank. Weird, right? The fix isn’t “get more views.” It’s analytics. Real, boring, spreadsheet-looking analytics. That’s where the money really hides. Let’s break down how to actually use your […]

On September 2, 2026, Google dodged a bullet. A federal judge said no to breaking up its ad tech business. No forced sale of AdX. No corporate split. Headlines called it a win for Google. That’s true. But the bigger question got buried: does this actually change anything for the people buying and selling ads? […]

Everyone loves to talk about CPMs and targeting options. Nobody talks about the number that decides whether you can even get in the door: the minimum deposit. It’s not just a paywall. It shapes how much data you can collect, how fast you can iterate, and honestly, whether a network is even worth testing for […]

Short answer: there isn’t one single birthday. Programmatic advertising didn’t switch on overnight. It crawled out of banner ads, ad servers, and a decade of duct-taped automation before RTB made it what we recognize today. Longer answer: it depends which piece of “programmatic” you’re asking about. The roots go back to 1994. The version running […]

If your audience is into DIY, home décor, or scrapbooking at 2am, you’ve probably thought about the Hobby Lobby affiliate program. Fair warning upfront: it’s not the highest-paying craft program out there. But it’s got something a lot of niche programs don’t… Instant name recognition. Over 900 stores, 80,000+ products, and a brand your readers […]

Getting a new player to sign up is only half the battle. The real money is in keeping them around. That’s where CRM marketing comes in, and if you’re in iGaming, it’s not optional anymore. It’s the backbone of your whole retention game. So what does a solid iGaming CRM setup actually look like? Let’s […]