PICK YOUR FORMAT. PICK YOUR SOURCES.
Nine Ad Formats. One Account.
From high-volume popunder to full-screen video, every format runs in the same platform, with the same control over where your ads appear. Pick one to see its minimum bids by GEO, targeting and creative specs.
Bids and volumes refreshed · Traffic volume by GEO
The nine formats
Every format is available in the same self-serve advertising platform with the same targeting, tracking and moderation rules.
Popunder
A full-page tab behind the current window; the highest-volume format on the network.
Push notifications
Opt-in browser and Android notifications delivered to subscribers, priced per click.
In-page push
Push-style creative rendered inside the page; no subscription needed, works on iOS.
Native ads
Recommendation widgets styled to the publisher layout, bought on CPC.
Banner ads
IAB display sizes across desktop and mobile web, bought on CPM.
Interstitial ads
Full-screen creative shown between page views, with a close button.
Domain redirects
Direct-click traffic from parked and expired domains; the visitor lands on your page.
In-stream video
Pre-roll and mid-roll video inside publisher players, bought on CPM.
Telegram Mini Apps
Placements inside Telegram Mini Apps, reaching users without a browser.
Pop vs push vs native: which format fits which offer
The three formats most advertisers choose between, then all nine side by side with current volumes and bids.
Popunder fits when the landing page sells itself
The visitor lands straight on your page, so there is no creative to write and no click to win. Bought on CPM, 257.3M daily impressions on the network and an average bid of $1.13 across the ten largest GEOs. Best for VPN and utility installs, mVAS subscriptions, dating registrations and iGaming bonus pages; weakest when the offer needs a message before the click.
Push fits when you can sell in one line
A title, a short description and an icon reach opted-in subscribers on their device, and you pay only for clicks. 181.3M daily impressions and an average CPC of $0.011 across the ten largest GEOs. Best for mVAS, sweepstakes, e-commerce and sports betting; iOS reach is limited, which is what in-page push is for.
Native fits when the offer needs a story
A headline, image and brand name sit inside publisher content, so the click arrives with intent. Bought on CPC, 98.9M daily impressions and an average CPC of $0.011 across the ten largest GEOs. Best for iGaming, finance, gaming and VOD offers with a pre-lander; volume is well below popunder, so it usually scales a funnel that already converts rather than opening the test.
All nine formats compared
| Format | Pricing model | Creative needed | Daily impressions | Avg. bid (ten largest GEOs) | Best for |
|---|---|---|---|---|---|
| Popunder | CPM, SmartCPM, SmartCPA | None — the landing page is the ad | 257.3M | $1.13 | |
| Push notifications | CPC, SmartCPA | Title, description, icon | 181.3M | $0.011 | |
| In-page push | CPC | Title, description, icon | 219.3M | $0.013 | |
| Native ads | CPC | Headline, image, brand name | 98.9M | $0.011 | |
| Banner ads | CPM, SmartCPM, SmartCPA | IAB image sizes | 32.2M | $0.29 | |
| Interstitial ads | CPM, SmartCPM | Full-screen image or HTML5 | 140.1M | $0.58 | |
| Domain redirects | CPM | None — the landing page is the ad | 160.6M | $9.57 | |
| In-stream video | CPM, CPV | MP4, 15–30 s | 97.1M | $0.026 | |
| Telegram Mini Apps | CPM, CPC | Image or short video | 16.1M | On request |
How to choose a format
Start from the offer, not the format. If the landing page converts on its own — sweepstakes, VPN and utility installs, dating registrations, iGaming deposits — popunder or domain redirects deliver the visitor straight to it, and volume is the largest of any format. If the offer needs a message before the click — a push notification headline, a native teaser — buy push, in-page push or native on CPC and let the creative qualify the visitor. Banner, interstitial and in-stream video are display formats for brand-led campaigns and for advertisers that already have IAB or video creative. Telegram Mini Apps reach users who never open a browser and suit iGaming, finance and VOD offers.
Two formats are usually enough to test an offer: the CPM format with the most volume in your GEO (popunder in most countries) and one CPC format for the same GEO. Compare cost per conversion after 5,000–10,000 impressions per creative, then scale the winner. The daily traffic volume by GEO page lists daily impressions and average bids per country for each format; the docs cover campaign setup, targeting and conversion tracking.
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Buy or sell traffic in 195+ GEOs from one account. Pick advertiser or publisher at signup; self-serve or fully managed, your call.