Match your campaign objective to the format built for it — volume, intent, and conversion in mind.
Popunders
Telegram Mini Apps
In-Page Push Ads
Push Notifications
Interstitials
Redirects
In-Stream Video Ads
Native Ads
Popunders or Redirects
Push Notifications or In-Page Push
Native Ads
Interstitials
Telegram Mini Apps
Not all traffic is equal.
Typically, the best campaigns don’t depend on a single format, they combine a variety of formats to effectively cover all stages of a funnel — from the first time a user hears about a product to when they make a purchase.
Understanding how each ad format performs in real conditions helps set the right expectations from the start. While results will always vary depending on GEO, vertical, and creatives, some patterns remain consistent across campaigns.
Below is a general overview of how each format typically behaves in terms of volume, engagement, and conversion potential.
Ad Format
CTR
Conversion Rate (CVR)
Volume
Key Strength
Popunders
Low
Low
Very High
Massive scale
Redirects
Low
Low
Very High
Instant traffic
Push Notifications
High
Medium
High
Strong engagement
In-Page Push Ads
Medium–High
Medium
High
Scalable + consistent CTR
Interstitials
Medium
Medium
Medium–High
High visibility
Native Ads
Low–Medium
High
Medium
High intent traffic
Telegram Mini Apps
Medium
High
Medium
Deep user interaction
These formats are built for scale. They generate large volumes of traffic quickly, but require strong funnels and optimization to convert efficiently.
These formats typically deliver the highest click-through rates. They’re ideal for campaigns that rely on engagement and repeat exposure.
A balanced format with strong visibility, especially on mobile. Often used when you want both reach and decent user attention.
Lower click rates, but much higher intent. Users engage because the ad blends into content, making it ideal for conversion-focused campaigns.
Less about raw traffic, more about quality and retention. Users interact directly within the experience, leading to stronger downstream performance.
Ad formats must not be considered as separate entities. The most effective campaigns are the ones that mix different formats to address various stages of the customer journey — starting from discovery to conversion.
For instance, large-scale formats such as Popunders and Redirects typically serve the purpose of driving initial traffic in big numbers. That group of people can afterwards be re-communicated with through Push Notifications or In-Page Push Ads, which are great for reopening the funnel. Ultimately, direct-response ad types like Native Ads or Telegram Mini Apps are geared towards turning familiar users into buyers.
While one format might be good enough for a task, using more than one will produce better results as each mode has a different function.
So, the basic idea is to visualize the user journey as a funnel:
Such a breakdown enables marketers not only to increase the volume of the traffic but also to convert them to a desired action in a more effective way.
Reacheffect is engineered for both advertisers and affiliates who are not only after traffic but desire performance at a large scale with utmost control and transparency.
While other advertising solutions might be fragmented, Reacheffect opens the door to multiple highly-performing ad formats all on one platform, providing you with the ability to test, optimize, and scale your campaigns without having to change the networks.
Here is what’s different about Reacheffect:
If your key focus is on aggressive expansion, consistently generating leads, or multi-format testing, then Reacheffect is meant to equip you with the means to swiftly adjust and get the maximum return on investment.
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