AUTOMATE WHAT YOU DO IN THE PANEL
Reacheffect API: Automate Campaigns, Stats and Reporting
Everything you can do in the Reacheffect account is available as a REST API: create and edit campaigns, upload creatives, read statistics, move funds, manage publisher sites and zones, and feed conversions. One key per integration, with its own scopes and rate limit.
What you can automate
| Area | Examples |
|---|---|
| Campaigns and creatives | Create, pause and edit campaigns; upload and rotate creatives; manage URL and creative pools |
| Bidding and filters | Bid rulesets per source or GEO; whitelist and blacklist updates from your own data |
| Statistics | Advertiser, affiliate and publisher statistics by day, source, GEO, device and creative; RTB statistics |
| Funds and billing | Balance, invoices and billing settings |
| Publisher inventory | Sites and ad zones, including the zone code |
| Tracking | Tracking links, conversions and tracker reports for accounts with the tracker module |
Keys and access
Keys are created in the account settings. Each key carries its own scopes, can be pinned to specific resources, limited to an IP allowlist and given its own rate limit, so a reporting script never needs write access and a partner's tool never sees more than it should. A tool that other Reacheffect users connect works as an OAuth 2.0 app (authorization code with PKCE) and uses the same endpoints and scopes.
The API never bypasses the rules that apply to the user in the panel: the same account rights, the same moderation, the same balance.
Where to start
- Enable API accessAccount menu → Settings → API access; copy or generate a key. Step-by-step in the docs.
- Read the referenceThe interactive reference at panel.reacheffect.com/api/docs lists every endpoint with parameters and example responses, and can be downloaded as PDF, YAML or JSON.
- Start with statisticsPull yesterday's statistics by source into your own sheet or BI tool; then automate the changes you make by hand most often, such as source blacklists and bid changes.
API FAQ
Is the API free?
Yes. It is part of every advertiser and publisher account; you pay only for the traffic you buy or earn on the traffic you sell.
Where do I get a key?
Account menu → Settings → API access. Generate a key, copy it into your tool and never share it; rotating a key disables the old one immediately.
Can I connect a DSP or bidder?
That is a different integration: real-time bidding over OpenRTB or an XML/JSON feed, described on the RTB page.
Does the API send conversions?
Conversions are reported with the server-to-server postback, which needs no key. The API reads them back in statistics.
Is there a sandbox?
Test against your own account with a key scoped to read-only statistics first; write scopes can be added to the same key or a second one when you are ready.
Run Reacheffect from your own tools
Open an account, enable API access under Settings and start with the statistics endpoints.