1. Create a conversion type
Open Tracking in the sidebar, on the Conversion Tracking tab. Each conversion type has a letter (A, B, C…) and a name you choose: Sale, Signup, Deposit. Switch it Active. Leave Allow repeats off for one-off events; tick it for revshare or rebill events where the same click keeps paying, otherwise only one conversion per click within 24 hours is counted.
2. Pass the click ID to your landing page
Add ?cid={tracking} to the destination URL of every ad. {tracking} is replaced by a unique click ID on every click:
Landing page: https://example.com
New landing page: https://example.com?cid={tracking}Your page stores the cid it receives and keeps it with the visitor's session or order until the conversion happens. If a tracker sits between the ad and the landing page, the tracker stores it instead; see the tracker guides below.
3. Call the conversion URL
Click More Info on the conversion type. The dialog shows your conversion URL with your account ID and the type letter already filled in; click it to copy. Its parameters are:
| Parameter | Required | Value |
|---|---|---|
pid | Yes | Your account ID (pre-filled) |
cid | Yes | The stored click ID |
conv_type | Yes | The letter of the conversion type |
amount | No | Revenue for the conversion, to fill the revenue columns in reports |
Your server calls that URL the moment the conversion happens. The dialog also offers a JavaScript alternative (a tracking script on the landing page and a conversion script on the thank-you page) for sites where a server call is impossible; it depends on the visitor's browser, so use the server call whenever you can.
4. Test and troubleshoot
Fire one test conversion and check that it appears in Statistics before scaling. The Rejected Postbacks tab lists every refused call with its reason:
| Reason | Fix |
|---|---|
| Unknown or expired click ID | Pass {tracking} through unchanged and store it for the whole funnel |
| Duplicate | Expected for one-off events; tick Allow repeats for recurring ones |
| Inactive conversion type | Activate the letter on the Conversion Tracking tab |
| Wrong account ID | Copy the URL from the More Info dialog instead of typing it |
Trackers: Voluum, Keitaro, Binom, RedTrack, BeMob.