Docs · Campaigns

How to set up a native ads campaign

Native ads are image-and-headline units styled to match the publisher's page, placed in content feeds and widgets. They are priced per click.

Key settings

SettingValue
PricingCPC
Minimum CPCFrom $0.003 (tier-3 GEOs) to $0.007 (Canada iOS)
CreativeImage 1:1 or 1.91:1, title ≤60 chars, brand name
TargetingGEO, city, device, OS, browser, language, carrier, connection, source ID, frequency

Set up a native ads campaign

  1. On the Basic step choose Native Ads and CPC.
  2. Set the daily budget and default CPC at or above the GEO minimum.
  3. Pick GEOs, device and OS, and the site categories whose content fits the offer.
  4. Add ads with an image in 1:1 or 1.91:1 ratio, a title up to 60 characters and a brand name. Upload several images per headline; the platform rotates them by weight.
  5. Use the Filters step to attach your domain and source lists; native inventory varies by publisher more than most formats.

Settings that matter for this format

  • Headlines in the publisher's language outperform English in non-English GEOs; set the site language on the Traffic step to match.
  • Avoid text on the image: it is resized to the widget and small text becomes unreadable.
  • Native clicks are deliberate, so the landing page can carry more copy than a popunder page.

After saving

The campaign enters Pending approval and is moderated against the advertising policies, normally within one business day. Track results under Statistics grouped by source ID, and send conversions back with a postback so the Conversions column fills.

Full guide inside your account. Every option on this page, with screenshots of each screen, is documented in the platform under Documentation → Creating a Campaign after you log in.