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How to integrate Keitaro with Reacheffect

Keitaro sits between the Reacheffect ad and the landing page: it records every click, redirects the visitor and reports conversions back. Setup is three steps and takes a few minutes.

How the pieces fit

The ad's destination URL points at your Keitaro campaign URL and carries Reacheffect's click ID in the parameter Keitaro maps to its External ID. Keitaro stores it with the visit. When the offer reports a conversion to Keitaro, Keitaro fires its traffic-source postback to Reacheffect with that external ID in cid, and the conversion lands on the right click, ad and source in Statistics.

1. Add Reacheffect as a traffic source in Keitaro

  1. Create a traffic source named Reacheffect in Keitaro. Under the source's parameters, map the parameter carrying {tracking} to external_id.
  2. Add the tracking parameters you want in reports: source as {subid}, placement as {spaceid}, country as {country}, device as {device_type}, cost as {paid}.
  3. In the traffic source's postback URL field, paste Reacheffect's conversion URL from the More Info dialog under Tracking → Conversion Tracking, and replace the cid value with Keitaro's external-ID token: cid={external_id}. Add &amount={revenue} to pass revenue.

2. Build the campaign URL

Create the campaign in Keitaro with Reacheffect as the source and copy the campaign URL. Paste it as the destination URL of your Reacheffect ads; it already contains {tracking} and the other macros you set on the source.

3. Test

  1. Click your own ad from the campaign preview and confirm the visit appears in Keitaro with a non-empty external ID.
  2. Fire a test conversion from Keitaro (or complete the offer's test flow).
  3. Open Reacheffect → Statistics and confirm the Conversions column fills; if not, read the Rejected Postbacks tab under Tracking.

Notes

  • Keitaro lists {external_id} and {revenue} among its S2S postback placeholders; a leading underscore ({_external_id}) inserts the raw value.
  • Keitaro adds the traffic-source postback to a campaign automatically when you pick the source; check the campaign's S2S Postbacks tab if it is missing.
Full guide inside your account. Every option on this page, with screenshots of each screen, is documented in the platform under Documentation → Conversion Tracking & Retargeting after you log in.