Docs · 2 articles
Bidding, minimum bids and budgets
How CPM and CPC bids work, where to find the minimum bid per GEO, and how daily and total budgets limit spend.
Reacheffect runs CPM formats (popunder, banner, interstitial, video, redirects) and CPC formats (push, in-page push, native), with SmartCPM and SmartCPA as the bid-optimisation options. These articles list the platform minimum bids per format, show where the per-GEO floors live, and describe how daily budgets, pacing and frequency capping control spend once a campaign is live.
Minimum bids
How bidding works on Reacheffect by format, the minimum bid per GEO and where to see it, and how SmartCPM and SmartCPA change what you pay.
Budgets and limits
Daily and total budgets, budget spreading, impression, click and conversion caps on Reacheffect, and what happens when a campaign hits a limit.