LEARN · GUIDES, GLOSSARY, DOCS AND DATA
Learn Online Advertising: Guides, Glossary and Platform Docs
Everything Reacheffect publishes to explain how performance advertising works: a glossary of the terms, documentation of the platform, the data behind bids and volumes, and a blog of guides and benchmarks from the team. Start with the glossary if a word is new, with the docs if you are setting something up, and with the blog for the longer reads.
Glossary
55 advertising terms defined in plain words, 30 with a full page: CPM, CPC, CPA, popunder, postback, RTB and more.
Docs
28 step-by-step articles on the Reacheffect platform: campaigns by format, targeting, bidding, tracking, billing and payouts.
Ad formats
Nine formats compared: pricing model, creative specs, volumes and best-fit verticals.
Traffic volume
Daily impressions and min, average and top bids per format, device, OS and GEO, refreshed every Monday.
Online advertising platforms
Platform types, the workflow they share and how to choose one.
Blog
Guides, benchmarks and affiliate program reviews written by the Reacheffect team.
Blog categories
For Advertisers
Media buying, ad formats, targeting, creative and campaign strategy, for anyone spending on traffic.
Affiliate Marketing
How-tos for affiliates: verticals, offers, tracking, funnels and tooling.
Affiliate Program Reviews
Program-by-program reviews: commission rates, cookie windows, how to join, and how to get traffic to each program.
Benchmarks & Data
Rates, costs, click-through benchmarks, metric explainers and how to read your reports.
For Publishers
Monetization: ad networks for publishers, selling ad space, run-of-network and run-of-site, revenue analytics.
Industry News & Events
Rulings, platform shifts, trend pieces and the team's conference recaps.
How the pieces fit
The glossary defines; the docs show where the setting is and what it does; the traffic volume page puts numbers on it per GEO; the blog explains why and compares. When a term page mentions a format, it links to that format's page, where the live key facts and the sign-up live. None of the learning pages sell; the selling pages are under Advertise and Publishers in the menu.