Track conversions server-to-server — no pixels, no cookie limits. Pure, reliable results.
Enables two servers to interact with one another without any user involvement or browser changes through redirects. Here’s an easy explanation of the process using the given information:
If you want to measure the results of your campaign, you will need to add a tracking parameter to the URL of your landing page.
In case your tracking system uses a different custom parameter other cid, you can change cid wit that custom parameter name( only the tracking token value, [tracking], should be stay unchanged).
Following a user arriving on the landing page and carrying out a conversion action (for example, completing a purchase), a postback must be sent by your server to the tracking system to record the conversion.
For your convenience, use the actual click ID that was produced at the moment of user clicking on the advertisement instead of [tracking]. Usually, this click ID is carried over by the campaign URL all the time user is browsing and should be caught by your system.
Understanding which affiliate campaigns drive results is critical, and affiliate conversion tracking makes it seamless. Our platform provides robust tools to link clicks to conversions with accuracy, even across devices and privacy-conscious browsers.
Integrating your tracking parameters help you understand what is working and what is not clearly. Then you can optimize your campaigns for maximum ROI. This simplified way makes sure that you are putting your energy in tactics that really produce results.
S2S conversion tracking is the accurate method of tracking conversions without relying on browser-based methods. It is based on the page’s URL and postback instructions and this server-to-server approach provides secure, direct communication between your system and Reacheffect’s. It is perfect for mobile apps and other environments where cookies are not allowed, offering not only fraud-proof tracking but also fast data transfer. Thanks to Reacheffect’s user-friendly setup, you are able to adopt this method easily and acquire very detailed campaign information.
Add the postback in your tracking system
Add the tracking variable cid=[tracking] to the campaign URL.
After a conversion occurs, send a postback with the clickID to the specified postback URL to register the conversion
This method ensures that the tracking system knows when a conversion has occurred, allowing for more accurate tracking and reporting.
Reacheffect is a global performance ad network that connects advertisers with high-quality traffic across a range of formats and verticals. The platform offers powerful targeting, campaign optimization tools, and personal support to help advertisers drive scalable results.
Reacheffect supports a variety of ad formats, including popunders, redirects, push notification ads, in-page push ads, native ads, banner ads, and Facebook ads (BH Traffic). RTB (Real-Time Bidding) capabilities will also be available soon.
Reacheffect delivers strong results across multiple verticals, with finance, dating, e-commerce, gaming, software, casino, and sports betting consistently among the top performers.
Reacheffect offers high-volume traffic globally, covering Tier 1, Tier 2, and Tier 3 markets. Advertisers have access to mobile and desktop traffic, with advanced segmentation options to refine targeting and maximize reach.
Reacheffect offers flexible pricing models, including CPC (cost-per-click), CPM (cost-per-mille), CPA (cost-per-action), and CPL (cost-per-lead), allowing advertisers to choose the model that best fits their campaign goals.
Yes, Reacheffect offers real-time reporting through its advertiser dashboard. Campaign performance data is updated continuously, enabling fast decision-making and ongoing optimization.
Reacheffect provides advanced targeting options, real-time bid adjustments, and detailed performance reporting. Personal account managers are available to assist with strategic optimization, and the upcoming RTB integration will further enhance dynamic bidding and traffic control.
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