PROGRAMMATIC ACCESS TO 1.2B+ DAILY IMPRESSIONS
Buy Reacheffect Traffic Over RTB
For DSPs, agencies and media buyers who want Reacheffect inventory through an endpoint instead of the self-serve panel: OpenRTB for CPM formats, an XML or JSON feed for CPC formats, set up and tuned with the DSP team.
Two integration tracks
Reacheffect sells eight of its formats programmatically. CPM-priced formats run over OpenRTB; CPC-priced formats run as an XML or JSON feed that your system pulls with a GET request. Interstitial and Telegram Mini Apps inventory is sold through the panel only.
| Track | Pricing | Formats | How it connects |
|---|---|---|---|
| OpenRTB | CPM | Popunder, banner, in-stream video, native | Bid requests to your endpoint; you answer within 300 ms |
| XML / JSON feed | CPC | Popunder, push, in-page push, direct click | Your system requests the feed (GET); clicks are billed per click |
How the integration works
- Request accessSend your company, the track you want (OpenRTB or feed), the formats and GEOs you buy and, if you have one, your endpoint URL. The DSP team replies with the integration details.
- Connect and test at 100 QPSWe configure the OpenRTB connection or the feed and start sending traffic at 100 queries per second. A test needs at least $50 on the account.
- Scale to 1,000 QPSOnce bids, response times and quality are where both sides want them, QPS is raised in steps to 1,000.
Integration rules
- 300 ms response window. Your endpoint answers each OpenRTB bid request within 300 ms; slower responses are not counted in the auction.
- Same moderation as the panel. Creatives and landing pages follow the advertising policies; the same categories and GEOs are available as in self-serve.
- Prepaid balance. RTB spend is drawn from the account balance like any other campaign; the funding methods and minimums are on the advertise page.
Who buys this way
DSPs and trading desks that already bid on OpenRTB and want direct access to Reacheffect's popunder, banner, video and native supply; agencies and media buyers running their own bidder; and CPC buyers (push, in-page push, direct click) who prefer a feed they can filter on their side. Supply partners who want to send inventory to Reacheffect start on the publishers page.
Request access
The DSP side is run by Vladislav Makarevich. Fill in the form or write to [email protected] with "RTB" in the subject.
RTB FAQ
Which protocol should I pick?
If you buy on CPM with a bidder, OpenRTB (popunder, banner, in-stream video, native). If you buy CPC formats and want to filter sources on your side, the XML or JSON feed (popunder, push, in-page push, direct click).
What is the response window?
300 ms. Bid responses that arrive later are not counted.
How much traffic at test?
Tests start at 100 QPS and need at least $50 on the account. QPS is raised towards 1,000 as the integration proves out.
Can I buy interstitial or Telegram Mini Apps over RTB?
No. Those two formats are sold through the self-serve panel and managed accounts only.
Is there a separate RTB account?
No. RTB spend, statistics and funding run on the same Reacheffect account as panel campaigns, and the public API reads the same statistics.
Connect your bidder to 1.2B+ daily impressions
OpenRTB for CPM formats, XML or JSON feed for CPC formats, tests from 100 QPS and $50.