Pricing model · Platform
CPM Ad Network for Advertisers & Publishers
A CPM ad network charges advertisers per 1,000 impressions and pays publishers on eCPM for the impressions their pages serve. Reacheffect runs CPM across popunder, banner, interstitial, in-stream video and direct-click inventory in 195+ GEOs, with self-serve bidding, frequency capping and whitelists in one platform.
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What CPM advertising is
CPM (cost per mille) means you pay a fixed amount for every 1,000 times your ad is shown, whether or not anyone clicks. It is the pricing model for reach: brand exposure, audience building, retargeting and offer testing where the landing page does the converting. The alternative models — CPC and CPA — move risk from the advertiser to the network and cost more per impression.
How a CPM campaign works
- Pick your targetingGEO, device, OS, browser, language, carrier, connection type and, optionally, a source whitelist.
- Set a CPM bidBid per 1,000 impressions at or above the GEO minimum; SmartCPM lowers your effective bid to just above the next competitor.
- Your ads are servedImpressions are delivered across the Reacheffect publisher network in a real-time auction.
- Improve performanceAdjust bids, frequency and sources from live statistics; block sources that do not convert.
CPM formats and current average bids
| Format | Creative | Avg. CPM (ten largest GEOs) | Best for |
|---|---|---|---|
| Popunder | None | $1.13 | Offer testing, volume, bonus pages |
| Banner | Image | $0.29 | Brand, retargeting |
| Domain redirects | None | $9.57 | Zero-click, typed-in traffic |
| In-stream video | Video | $0.026 | Brand, apps, VOD |
| Interstitial | Image | Per GEO in the platform | Mobile web, apps, games |
CPM vs CPC vs CPA
| Model | You pay for | Risk sits with | Use when |
|---|---|---|---|
| CPM | 1,000 impressions | Advertiser | Reach, testing, popunder buys |
| CPC | A click | Shared | Push, native, click-based funnels |
| CPA-goal | A postback conversion | Network | Scaling a proven offer with tracking in place |
Who CPM is for — and when it isn't
CPM suits advertisers who want maximum reach quickly, whose funnel benefits from volume, who test several GEOs at once, or who run top-of-funnel campaigns. It is a weaker choice when the offer converts only on high-intent clicks, or when there is no conversion tracking to tell good impressions from bad.
- No performance guarantee per impression. You pay for delivery; results depend on your landing page and optimization.
- Frequency matters. Without caps, CPM spend concentrates on heavy users; the platform defaults to one impression per user per 24 hours.
CPM ad network FAQ
What is a CPM ad network?
A network that connects advertisers and publishers and prices delivery per 1,000 impressions: advertisers bid CPM, publishers are paid on eCPM.
Is CPM suitable for performance marketing?
Yes, for testing, scaling and retargeting, provided conversions are tracked with a postback so sources can be optimized.
What is a reasonable CPM rate?
It depends on GEO and format. Tier-1 GEOs clear around $1 for popunder and banner; tier-2/3 GEOs from $0.22. The current minimums are listed above with the snapshot date.
Are creatives necessary for CPM campaigns?
Popunder and direct-click campaigns need only a URL. Banner and video campaigns need creatives.
Can I run CPM and CPC campaigns at the same time?
Yes. Many advertisers run popunder on CPM and push on CPC to balance reach and performance.
Buy impressions at scale
CPM campaigns across popunder, banner, interstitial, video and direct-click inventory in 195+ GEOs.