What cookies are
Cookies are small text files a website stores in your browser; similar technologies include browser storage and pixels. Some are needed for the site to work; others measure use or the results of our advertising, and those are set only if you agree.
Categories we use
Necessary — keep the site working and remember your cookie choice. Always on. Analytics — help us understand how the site is used (which pages, from where, on which device). Marketing — let us measure whether our own ads on Google and Meta led to a sign-up or a deposit. Analytics and marketing are off by default and are switched on only when you accept them in the banner.
Cookies on this site
| Category | Consent signal | Name | Set by | Purpose | Lifetime |
|---|---|---|---|---|---|
| Necessary | Always on | re_consent (localStorage) | Reacheffect | Stores your cookie choice | 12 months |
| Analytics | analytics_storage | _ga, _ga_* | Google Analytics 4 | Distinguishes visitors and sessions to measure how the site is used | Up to 2 years |
| Analytics | analytics_storage | _ym_uid, _ym_d, _ym_isad | Yandex Metrika | Visitor and session measurement | Up to 1 year |
| Marketing | ad_storage, ad_user_data, ad_personalization | _gcl_au, _gcl_aw | Google Ads | Attributes a sign-up or deposit to a Google Ads click | Up to 90 days |
| Marketing | ad_storage, ad_user_data, ad_personalization | _fbp | Meta (Facebook) Pixel | Attributes a sign-up or deposit to a Meta ad | Up to 90 days |
How to change your choice
Use Cookie settings (also in the footer of every page) to accept all, reject all or choose by category. Your choice is remembered for 12 months and can be changed at any time. If your browser sends the Global Privacy Control signal, analytics and marketing are off without any banner interaction. US residents with opt-out rights can also use Do Not Sell or Share My Personal Information.
You can also delete or block cookies in your browser settings; blocking necessary storage may stop the site from remembering your choice.
Cookies on the advertising platform
The platform at up.reacheffect.com uses a session cookie to keep you logged in and security cookies from Cloudflare. It sets no analytics or marketing cookies.
Cookies set by our ads on other sites
When an ad served by Reacheffect appears on a publisher's site, it may use a pseudonymous identifier for frequency capping, anti-fraud and billing. That processing is described in the Privacy Policy; the publisher's own cookie notice covers their site.