Blog · 9 articles

Industry News & Events

Rulings, platform shifts, trend pieces and the team's conference recaps.

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Reacheffect's September conference recap: AWSummit Bucharest, TES Prague and SBC Summit Lisbon. Here's what our team learned.

Robert Donin · Oct 3, 2026

Industry News & Events

ChatGPT ads hit $1B in run rate. Here's how AI advertising is reshaping the funnel — and why search advertising still isn't going anywhere.

Eran Goldshmid · Sep 18, 2026

Industry News & Events

Google avoided an ad tech breakup. Here's why the real story isn't the ruling, it's whether independent ad platforms actually gain leverage.

Eran Goldshmid · Sep 5, 2026

Industry News & Events

Programmatic advertising traces to 1994. Real-time bidding didn't arrive until 2009. Here's the timeline and the disputed start date.

Eran Goldshmid · Aug 21, 2026

Industry News & Events

First-time bettors surged up to 300% during World Cup 2026. Here's the region-by-region data and the affiliate playbook for after the WC.

Robert Donin · Jul 18, 2026

Industry News & Events

A recap of Reacheffect's 2026 summer conference circuit: one clearer picture of where affiliate traffic is headed.

Avi Ilinsky · Jul 7, 2026

Industry News & Events

The best insights on iGaming affiliate marketing trends from AI and mobile-first campaigns to crypto, compliance, and emerging markets.

Avi Ilinsky · Feb 19, 2026

Industry News & Events

AdSense revenue is dropping up to 80% overnight. What it means for publishers and why advertisers should rethink World Cup ad strategies.

Avi Ilinsky · Jan 26, 2026

Industry News & Events

We explore the journey from early anonymity solutions to modern antidetect browsers, with key developments and their impact on online privacy.

Ziv Noy · Jan 7, 2025