A New Reacheffect: Our New Site, a New Dashboard, and Where We're Headed

A new home, and a new dashboard

If you've visited reacheffect.com lately, you've noticed. Things look different.

We rebuilt the site from the ground up. And the bigger news: a brand-new dashboard for advertisers, affiliates and publishers is now live.

We've been running traffic since 2014. Twelve years in, the way media buyers work has changed a lot. Campaigns move faster. Verticals overlap. Buyers expect the platform to do some of the thinking for them.

So we rebuilt around that idea. Less clicking, more doing. AI where it actually saves you time, and clear data everywhere else.

Here's what changed, why we did it, and what it means for the verticals we serve.

What's new

The site

The old site told you we were an ad network. The new one shows you how we work.

• Every format has its own page. Popunder, push, in-page push, native, banner, interstitial, domain redirects, in-stream video and Telegram Mini Apps.
• Every vertical has its own page too. Ten of them, from iGaming to VPN & utilities.
• Real documentation. Our Docs cover setup by format, targeting, bidding, postbacks and tracker guides for Voluum, Keitaro, Binom, RedTrack and BeMob.
• Live traffic data. Daily impressions and average CPMs for all 195 GEOs, by format and device, pulled straight from the platform. Check volume and pricing before you spend a cent.
• Four languages. English, Bahasa Indonesia, Russian and Ukrainian.

The dashboard

This is the part we're most excited about. One dashboard now serves every side of the network: advertisers buying traffic, affiliates promoting offers, and publishers monetizing their sites. Our guide to launching your first campaign walks through every screen.

Campaign creation is now a clear seven-step flow: Basic, Budget, Geo, Traffic, Advanced, Filters and Review. Each step only shows the options that apply to the ad type you picked. No more scrolling past settings that don't matter.

For advertisers, a few highlights:

• AI Fill. Let it draft the basics of a campaign for you. You review and edit before anything goes live.
• Two ways to build. Single page shows every step on one screen. Guided setup walks you through one step at a time.
• Templates. Save a setup that works. Your next launch is a GEO change away.
• Smarter Review. Before you launch, the dashboard flags anything likely to hold you back: missing ads, a bid under the GEO minimum, or targeting that's too narrow.
• Reusable filters. Build domain, source and sub-ID lists, ISP excludes and IP pools once. Attach them to any campaign.
• Finer targeting. Geo goes down to region and city. Traffic covers device, OS, browser, connection, carrier and language.
• Budget Spreading. Pace your daily budget evenly across the day instead of burning it by noon.

Pricing stays flexible: CPM for impression-based formats, plus CPC, CPI, CPL or CPA where offered.

For affiliates: the offers wall

Not running your own offer? Pick one of ours. The Offers page lists 1,200+ CPA offers hosted by Reacheffect, across iGaming, crypto, forex, finance, dating, sweepstakes, utilities, nutra and more.

• Everything you need on one screen. Pay type (CPA, CPL, CPI, CPS or RevShare), payout, accepted GEOs, category and status.
• Search and filter by category and country. Per-country payouts apply automatically.
• Smartlinks. Pick two or more offers and the link routes each visitor to the best-earning match for their GEO and device.
• Failover built in. If an offer caps or stops, traffic moves to a backup offer instead of going to waste.
• Weekly payouts once you reach $100, by USDT, Bitcoin, PayPal, Payoneer, Capitalist or wire.

Buy the traffic and the offer in the same place, and the whole funnel lives in one account. More in our offers guide.

For publishers

If you monetize your traffic with Reacheffect, you get the same clean, fast experience.

• Add a site and it's reviewed within 24 hours.
• Create ad zones for popunder, banner, native, in-page push, interstitial, video or VAST, redirect and smartlink. Make several at once with Create Multiple.
• Grab the code your way: JavaScript tag, iframe, pop URL, VAST tag or JSON. Export Codes downloads every zone's snippet in one click.
• See results fast. Impressions per zone show up in Statistics within the hour.

The full walkthrough is in our integration guide.

Why AI sits at the center

Let's be clear about what we mean by AI. We don't mean a chatbot bolted onto a login page.

We mean the boring, expensive parts of media buying getting done faster. Setting up a campaign. Spotting a bid that won't win. Catching targeting that will starve your budget before day one even starts.

That's where most buyers lose time and money. So that's where we put AI first.

AI Fill is step one. It drafts the campaign so you start from something, not from a blank form. You stay in control. Nothing launches without your review.

Traffic generation assistance is the bigger goal. A good account manager doesn't just approve your ads. They tell you which GEOs are heating up, which sources to cut, and what to test next. Our team has done that by hand for twelve years, around the clock. Now we're building that know-how into the platform itself, so the advice shows up where you're already working.

The people aren't going anywhere. Our account managers still work with you directly. AI just means they spend less time on setup and more time on strategy.

How we grew into high-risk verticals

Here's a truth every affiliate knows. The verticals with the best payouts are the ones the big platforms won't touch.

Google, Meta and TikTok either refuse gambling and crypto outright or ban the account after a few creatives. So buyers end up cloaking, burning accounts and losing weeks.

We went the other way. We built for these verticals on purpose.

iGaming. We've run casino and betting campaigns since 2014. Today we accept online casino, live casino, crypto casino, poker and bingo offers in every GEO we serve. You pass moderation once, against our own policy. No white pages, no burner accounts. A big share of our iGaming volume comes from live-score, prediction and sports streaming sites, where players already spend their time.

Sports betting. Timing is the whole game here. Our team pushes bids and budgets ahead of big fixtures, schedules push around kick-off, and hand-picks the live-score sources where fans are watching the match. Sportsbooks, betting apps, fantasy, esports and odds comparison are all welcome.

Crypto and trading. Crypto exchanges, wallets, forex and CFD platforms and investment apps run with us in every GEO. These funnels are long: pre-lander, registration, KYC, first deposit. So we optimize past the sign-up, all the way to the deposit, with postbacks for every step.

Reacheffect platform data as of October 19, 2026.

High-risk doesn't mean anything goes. Every creative and landing page is moderated by a team that works 24/7. Finance creatives can't promise returns. Publishers are approved by hand, and our anti-fraud layer filters non-human traffic before you're billed for it.

Still home for our core verticals

Growing into iGaming and crypto didn't mean leaving anyone behind. Dating, mVAS, e-commerce, VPN and utilities: these are the verticals a lot of our partners started with, and they're still at the core of what we do. Every one of them has its own page on the new site, and every one of them gets the same dashboard, the same targeting and the same 24/7 support as the high-risk side.

Take VPNs and utilities as an example.

The numbers explain why. VPN campaigns averaged a 12.07% popunder CTR over the last 30 days, the highest of any vertical on our network. A utility landing page solves a problem the visitor already has, on the device they're holding. Privacy, speed, storage, battery. One problem, one install button.

We run VPN apps, antivirus and security tools, phone cleaners, battery savers and privacy tools. Popunder and interstitial carry the install volume. Push and in-page push handle trial reminders and renewals. You can optimize to installs, trials or paid subscriptions by postback.

The new dashboard makes this vertical faster too. OS-specific campaigns, saved source lists and templates mean you can clone a winning Android cleaner setup into a new GEO in minutes.

One rule hasn't changed. Fake system alerts and "your phone is infected" scare creatives don't pass moderation. Honest problem, honest fix. That's what keeps this traffic clean for everyone.

What's next

The new dashboard is live now. Log in and your campaigns, balance and stats are right where you left them.

A few ways to get the most out of it:

• Take a look around. Browse the Docs for a step-by-step walkthrough of the new campaign flow.
• Set up tracking now. If you haven't yet, add postback tracking. The more conversion data you send, the more useful the AI tools get.
• Talk to us. Your account manager can walk you through what's changing for your vertical.

Twelve years in, six offices, and we're just getting started. Thanks for building with us.

See you in the new dashboard.

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