Docs · 7 articles
Conversion tracking: postbacks, macros and trackers
Server-to-server postbacks, the macro list and tracker-specific setup for Voluum, Keitaro, Binom, RedTrack and BeMob.
Seven articles on measurement: the click macros Reacheffect fills into your URL, the postback that sends conversions back, and tracker-specific set-up guides for Voluum, Keitaro, Binom, RedTrack and BeMob. Every guide uses the same conversion URL pattern copied from the campaign's More Info dialog, so the steps transfer between trackers. Postback data feeds the Statistics report, the Offer Reports and SmartCPA.
Postback setup
Server-to-server conversion tracking on Reacheffect in three steps: pass the click ID to your landing page, store it, and call the postback URL on conversion.
Macros list
The full list of macros Reacheffect replaces in destination URLs at click time: click ID, campaign, ad, source, placement, GEO, device, OS, cost and more.
Voluum
Connect Voluum to Reacheffect: add the traffic source with the external-ID token in the postback URL, build the campaign URL with macros, and test a conversion.
Keitaro
Connect Keitaro to Reacheffect: add the traffic source with the external-ID token in the postback URL, build the campaign URL with macros, and test a conversion.
Binom
Connect Binom to Reacheffect: add the traffic source with the external-ID token in the postback URL, build the campaign URL with macros, and test a conversion.
RedTrack
Connect RedTrack to Reacheffect: add the traffic source with the external-ID token in the postback URL, build the campaign URL with macros, and test a conversion.
BeMob
Connect BeMob to Reacheffect: add the traffic source with the external-ID token in the postback URL, build the campaign URL with macros, and test a conversion.