Minimum bids by format
| Format | Pricing | Minimum bid |
|---|---|---|
| Popunder | CPM, SmartCPM, SmartCPA | From $0.14 (tier-3 GEOs) to $1.38 (US, UK and Canada iOS) |
| Push notifications | CPC, SmartCPA | From $0.003 (tier-3 GEOs) to $0.007 (Norway and Singapore Android) |
| In-page push | CPC | From $0.003 (tier-3 GEOs) to $0.007 (Finland Mac) |
| Native ads | CPC | From $0.003 (tier-3 GEOs) to $0.007 (Canada iOS) |
| Banner ads | CPM, SmartCPM, SmartCPA | From $0.10 (tier-3 GEOs) to $0.31 (New Zealand) |
| Interstitial ads | CPM, SmartCPM | Shown per GEO in the platform |
| In-stream video | CPM, CPV | From $0.003 (tier-3 GEOs) to $0.20 (Latvia) |
| Telegram Mini Apps | CPM, CPC | Shown per GEO in the platform |
| Domain redirects | CPM | From $1.00 (tier-3 GEOs) to $36.00 (United States) |
How the auction works
- Your default bid applies everywhere the campaign targets; a per-country bid on an ad overrides it for that GEO.
- A bid below the GEO floor is not eligible; the Review step flags it before you save.
- SmartCPM charges just above the next-highest competing bid rather than your full bid, so you win the same impressions for less when competition is thin.
- SmartCPA takes a target cost per conversion and adjusts the bid per source toward it, using conversions reported by postback. It needs a working postback and some conversions before it has anything to learn from.
Where to check the floor
Open Volumes in the sidebar and filter by format, GEO, device and OS. The public traffic volume page shows the same floors and averages, refreshed every Monday. Bid at the average, not the minimum, if you want a share of the volume in a competitive GEO.
Full guide inside your account. Every option on this page, with screenshots of each screen, is documented in the platform under Documentation → Campaign Types & Pricing after you log in.
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