Example
https://your-tracker.example/click?cid={tracking}&zone={spaceid}&sub={subid}&geo={country}&dev={device_type}Macro reference
| Macro | Value passed |
|---|---|
{tracking} | Reacheffect click ID. Required for conversions and postbacks to attribute to the click. |
{cid} | An external click ID received on the click-through (an upstream network's own ID). Not the campaign ID, and not the cid parameter in ?cid={tracking}, which carries Reacheffect's own click ID. |
{campaignid} | Campaign ID. |
{adid} | Ad (creative) ID. |
{campaign_name} | Campaign name. |
{subid} | Source ID of the traffic source the click came from (may be delivered encoded; stable per source). |
{spaceid} | Ad zone (placement) ID. |
{pid} | Publisher account ID. |
{domain} | Domain the ad ran on. |
{country} | Two-letter country code of the visitor. |
{region_name} | Region of the visitor. |
{city_name} | City of the visitor. |
{device_type} | Device type (desktop, mobile, tablet). |
{device_name} | Device name. |
{os_name} | Operating system. |
{lang} | Browser language. |
{ispid} | ISP ID. |
{bansize} | Creative size as WIDTHxHEIGHT. |
{keywords} | Matched keywords (redirect campaigns). |
{paid} | What you paid for this click or impression. |
{timestamp} | Unix timestamp of the click. |
{uvid} | Unique visitor ID. |
{sid1} … {sid10} | The ten sub-ID slots a publisher's ad tag can pass; typed by hand, not offered as chips. |
Notes
- Not every macro is meaningful for every format; an unmatched token is left in place. Test one click through your tracker before scaling.
{tracking}is the only token conversions need. Everything else is for your reports.- Source IDs may be encoded; the encoded value is stable per source, so whitelists and blacklists built from it keep working.
- The same macros work in a third-party impression-tracking URL on an ad.
Full guide inside your account. Every option on this page, with screenshots of each screen, is documented in the platform under Documentation → Ads & Creatives after you log in.
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