Build a link
- Open Tracking Links → Build a new tracking link.
- Pick one offer for a direct link, or several for a smartlink.
- Pick the traffic source: Meta, Google Ads, TikTok, Microsoft Advertising, Taboola, Outbrain, a push or pop network, or Direct. The source decides which conversion forwarding fires later.
- Confirm the macro syntax; the source's template pre-fills it (double braces for Meta, ValueTrack for Google, upper-snake for TikTok).
- Toggle the tokens to append. Click ID, Source ID and External ID are on by default; add Campaign ID, Country, User agent or Payout as needed.
- Check the live preview, click Create and copy the URL into your ad platform as the ad's final URL.
Tokens
| Token | Carries | Why |
|---|---|---|
| Click ID | The ad platform's own click identifier (fbclid, gclid, ttclid, msclkid…) | Required for conversion matching and forwarding; leave it on |
| Source ID | The placement, ad or zone | See which placements convert |
| External ID | An external or user identifier | Extra attribution |
| Campaign ID / name | The ad platform campaign | Pivot reports by campaign; also lines up ad-spend import |
| Country, User agent | Visitor GEO and device string | Breakdowns without relying on the offer's detection |
| Payout | The payout value | When the destination expects it |
Forwarding conversions to the ad platform
Under Postbacks, each traffic source has a card where you add one row per conversion type and pick the destination: a plain S2S URL, or the Conversions API of Meta, TikTok, Snapchat, Pinterest, Microsoft, LinkedIn or Google. When a conversion lands on a link bound to that source, the destination fires automatically with the ad platform's click ID, so its algorithm learns which clicks converted. The Log tab lists every outbound call with its result.
Managing links
The history list shows every link with its offer, source and a copy button; search by name, offer, source or ID. Deleting a link keeps the clicks already recorded, so reports stay intact.
Full guide inside your account. Every option on this page, with screenshots of each screen, is documented in the platform under Documentation → Tracking Links after you log in.
Questions: [email protected]Next: Ad spend →