How to integrate Binom with Reacheffect

How the pieces fit

The ad's destination URL points at your Binom campaign URL and carries Reacheffect's click ID in the parameter Binom maps to its External ID. Binom stores it with the visit. When the offer reports a conversion to Binom, Binom fires its traffic-source postback to Reacheffect with that external ID in cid, and the conversion lands on the right click, ad and source in Statistics.

1. Add Reacheffect as a traffic source in Binom

1. Create a traffic source named Reacheffect in Binom. Set the source's External ID parameter to the one carrying {tracking}; Binom requires it for the postback URL.
2. Add the tracking parameters you want in reports: source as {subid}, placement as {spaceid}, country as {country}, device as {device_type}, cost as {paid}.
3. In the traffic source's postback URL field, paste Reacheffect's conversion URL from the More Info dialog under Tracking → Conversion Tracking, and replace the cid value with Binom's external-ID token: cid={externalid}. Add &amount={payout} to pass revenue.

2. Build the campaign URL

Create the campaign in Binom with Reacheffect as the source and copy the campaign URL. Paste it as the destination URL of your Reacheffect ads; it already contains {tracking} and the other macros you set on the source.

3. Test

1. Click your own ad from the campaign preview and confirm the visit appears in Binom with a non-empty external ID.
2. Fire a test conversion from Binom (or complete the offer's test flow).
3. Open Reacheffect → Statistics and confirm the Conversions column fills; if not, read the Rejected Postbacks tab under Tracking.

Notes

• Binom documents {externalid} and {payout} in its traffic source postback guide.
• Binom's own click ID is {clickid}; do not use it in the Reacheffect postback, which needs the external ID.