How to integrate Voluum with Reacheffect

How the pieces fit

The ad's destination URL points at your Voluum campaign URL and carries Reacheffect's click ID in the parameter Voluum maps to its External ID. Voluum stores it with the visit. When the offer reports a conversion to Voluum, Voluum fires its traffic-source postback to Reacheffect with that external ID in cid, and the conversion lands on the right click, ad and source in Statistics.

1. Add Reacheffect as a traffic source in Voluum

1. Create a traffic source named Reacheffect in Voluum. In the source's parameters, set External ID to the parameter name you will use (for example cid) with the token {tracking}.
2. Add the tracking parameters you want in reports: source as {subid}, placement as {spaceid}, country as {country}, device as {device_type}, cost as {paid}.
3. In the traffic source's postback URL field, paste Reacheffect's conversion URL from the More Info dialog under Tracking → Conversion Tracking, and replace the cid value with Voluum's external-ID token: cid={externalid}. Add &amount={payout} to pass revenue.

2. Build the campaign URL

Create the campaign in Voluum with Reacheffect as the source and copy the campaign URL. Paste it as the destination URL of your Reacheffect ads; it already contains {tracking} and the other macros you set on the source.

3. Test

1. Click your own ad from the campaign preview and confirm the visit appears in Voluum with a non-empty external ID.
2. Fire a test conversion from Voluum (or complete the offer's test flow).
3. Open Reacheffect → Statistics and confirm the Conversions column fills; if not, read the Rejected Postbacks tab under Tracking.

Notes

• Voluum documents the {externalid} and {payout} tokens in its traffic source postback guide.
• Voluum's own click ID token is {clickid}; the Reacheffect postback needs {externalid}, the value Reacheffect sent.