Dimensions
| Dimension | Options | Notes |
|---|---|---|
| GEO | Tier shortcuts, country, region, city | Selecting a country includes all its regions and cities. Per-country bids are set on each ad. |
| Device | Desktop, mobile, tablet | Prices differ by device; many buyers split campaigns by device. |
| Operating system | Include or exclude | Android, iOS, Windows, macOS, Linux and others |
| Browser | Include or exclude | Chrome, Safari, Firefox, Edge, Opera, Samsung Internet and others |
| Connection and carrier | Wi-Fi or cellular; specific carriers | Carrier targeting is the basis of mVAS campaigns |
| Language | Browser language, site language | Site language matches the publisher's page; browser language the visitor's settings |
| Schedule | Days and hours | In the campaign's time zone |
| Frequency capping | Impressions or clicks per visitor per period | Counted per unique visitor ID |
| Source ID, domain, sub-ID | Include or exclude lists | See whitelists and blacklists |
| Categories and site types | Include | Match inventory by content category |
| Keywords (domain theme) | Include | Redirect campaigns only: the theme of the typed domain |
| Mini App category | Include | Telegram Mini Apps only |
| Retargeting lists | Include or exclude | Audiences collected by a retargeting pixel under Tracking |
| IP pools | Allow or block lists | Single IPs, ranges and CIDR notation; the platform shows who owns each range and its recent volume |
Check the volume before you narrow
The Volumes page in the sidebar shows daily impressions and the minimum and average bid per GEO, device and OS for each ad format. The same data, refreshed weekly, is published on the traffic volume page. If a combination shows little volume there, a campaign targeting it will not spend.
Starting points
- Include only what the offer truly requires (the GEO, the device for a mobile-only product) and leave the rest empty.
- After the first day, add excludes from the Statistics report rather than tightening includes.
- Save lists you reuse as Filters so every campaign attaches the same block list.
Full guide inside your account. Every option on this page, with screenshots of each screen, is documented in the platform under Documentation → Targeting & Filters after you log in.