S2S conversion tracking stores information server-side, eliminating the need for website code.
Allows two servers to communicate with each other directly, bypassing the need for user interaction or browser-based redirects. Here’s a simple breakdown of how it works using the provided data:
To track conversions from your campaign, you need to add a tracking parameter to your landing page URL.
If your tracking system uses a custom parameter instead of cid, you can replace cid with that custom parameter name (but the tracking token value, [tracking], should remain unchanged).
After the user visits the landing page and performs a conversion action (like making a purchase), your server needs to send a postback to the tracking system to register the conversion.
Here, replace [tracking] with the click ID that was generated when the user clicked on the ad. This click ID is typically passed along with the user through the campaign URL and needs to be captured by your system.
Add the postback in your tracking system
Add the tracking variable cid=[tracking] to the campaign URL.
After a conversion occurs, send a postback with the clickID to the specified postback URL to register the conversion
This method ensures that the tracking system knows when a conversion has occurred, allowing for more accurate tracking and reporting.
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Reacheffect provides advanced targeting options, real-time bid adjustments, and detailed performance reporting. Personal account managers are available to assist with strategic optimization, and the upcoming RTB integration will further enhance dynamic bidding and traffic control.
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