What Is An Ad Server and How Does It Work?
October 7, 2025
Learn what an ad server is and how it works to deliver, track, and optimize digital advertising. Discover white-label solutions, pricing models, and top platforms.
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Discover our premium advertising network that will be your ideal traffic provider. Our user-friendly platform is designed for direct advertisers, affiliates, agencies and affiliate networks.
We offer a wide range of target audiences (you’ll be amazed by our reach in the entertainment niche) and a variety of quality traffic sources from popup, popunder, push, banner, and native advertising.
These ads are like friendly touches on digital devices. They deliver brief messages, reminders, or promotions. It is how they keep you informed and engaged. Push notification messages appear on screen even when user is not using an app or browsing a website.
Pop ads work well in several verticals, including gambling, sports betting, mobile value-added services (mVAS), software, finance, sweepstakes, dating, eCommerce, and games.
Native advertising is a clever way to advertise online. Instead of looking like flashy billboards, they fit into your content. You may see them in your social media feed, news sites, or mobile apps.
Banner advertising is something like digital billboards on the internet. They are rectangular or square-shaped ads that you see when you browse websites. These ads often come in different sizes, but they have one goal – to get your attention.
Our platform is built for direct advertisers, affiliates, agencies & partner networks. With our extensive targeting choices and diversified sources of high-quality traffic from Pop, Push, Banner, and Native ads, you can maximize your return on investment.
Lisbon 
Rome 
Sri Lanka 
Bangkok Drive exceptional returns while expanding your reach. Our platform combines high-converting traffic sources with advanced targeting to deliver superior ROI across all campaigns. With flexible payment options including credit cards, PayPal, and crypto, your growth strategy stays as agile as your marketing needs.
Unlocking Convenience: Explore a Variety of Payment Solutions Tailored to Your Needs! Our multiple payment solutions cater to your preferences, ensuring a seamless and flexible financial experience.
13+ billion impressions per month
Track conversions
Maximum traffic targeting
Advertising with Reacheffect is a wise decision that pays off in the long run. You’ll pay only for qualified leads to increase your Return on Investment (ROI) and decrease your Cost Per Acquisition (CPA). By focusing on a specific audience, you’ll increase your chances of converting potential customers, which in turn leads to a greater ROI and lower CPA.
Based on 24 reviews
We've been working with this company for about 6 years, in which we've had immense growth due to the quality of their traffic and the 24/7 availability of their support team.
Romania
I use their video traffic for my extension offers. The best ROI so far
France
Great opportunity to have a managed account by their customer support team. Increases my ROI by 48% in 1 week.
Italy
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Romania
We're affiliates of betmgm and reaching $70 Cost per FTD easily
United States
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Germany
Been working with these guys for 5 years now. Letting alone that the support team is available 24/7, they are really great, coming up with suggestions on a daily basis and help me with the optimizations of my campaigns. Other than that, they have worldwide traffic and since i'm looking for more geos, this became my main source of traffic in the last months.
Romania
Congrats Cristian for managing our account, the guy really knows what he is doing behind the scene in terms of providing us good whitelists for the activity we are having with them One of the best gambling agencies overall in the industry a big ++++ they are available 24/7 litterally
Austria
Talented customer support and state of the art panel. Thank you!
Israel
Learn what an ad server is and how it works to deliver, track, and optimize digital advertising. Discover white-label solutions, pricing models, and top platforms.
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Reacheffect® is a world-leading web and mobile advertising platform, providing a distribution channel to advertisers and a monetization solution for publishers.
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Scale your campaigns with exclusive traffic sources your competitors can’t access. Choose your vertical and tap into our curated network of high-converting audiences, with advanced targeting tools and transparent reporting.
