Facebook ads are a goldmine for affiliate marketers, but only if they look good and perform well. The size and shape of your ad affect how it shows up on screens, whether it’s a phone or a desktop. Using the best dimensions for Facebook ads ensures your message pops and encourages people to click through to your affiliate offers.
We have covered in a previous article banner ads dimensions. This article is specifically on Facebook ads.
Recommended Dimensions for Different Facebook Ads
Facebook offers several ad types, and each has its own ideal size. Here’s a breakdown of the best dimensions for affiliate campaigns.
Image Ads
For single image ads in the News Feed, go with 1200 x 628 pixels. This size fills the space nicely and looks sharp on both mobile and desktop. It’s perfect for showcasing a product or a bold call-to-action that affiliate marketers rely on to drive traffic.
Video Ads
Video ads need the right shape to shine. For News Feed videos, use a 16:9 ratio (think widescreen, like 1920 x 1080 pixels). If you’re targeting Stories, flip it to 9:16 (like 1080 x 1920 pixels) for that full-screen vertical vibe. High resolution, at least 1080 pixels wide, keeps your video crisp and professional.
Carousel Ads
Carousel ads let you display multiple images or videos in one ad, each linking to a different affiliate offer. The recommended size for each card is 1080 x 1080 pixels. This square format is versatile and works well across devices, making it a favorite for affiliate campaigns promoting multiple products.
Stories Ads
Stories are all about mobile, and their vertical format demands 1080 x 1920 pixels. Whether you’re using images or videos, this size ensures your ad takes up the whole screen, grabbing attention as people swipe through. It’s a great spot for affiliate marketers to test eye-catching visuals.
Tips to Optimize Your Ad Creatives
Getting the dimensions right is just the start. To make your affiliate ads stand out, use high-quality visuals that connect to what you’re promoting. Bright colors and clear images work wonders. Keep text in the image minimal Facebook likes it better that way, and it keeps the focus on your offer.
A strong call-to-action in your ad copy is a must. Phrases like “Shop Now” or “Learn More” tell people exactly what to do next. Also, tailor your creative to the placement. A News Feed ad might need a different vibe than a Stories ad, so tweak accordingly.
Testing and Measuring Performance
Not sure which dimensions or formats work best? Test them out! Facebook’s split testing feature lets you compare different versions of your ad. Try a square image versus a horizontal one, or a short video versus a longer one, and see what clicks with your audience.
To dig into the results, use Facebook Ads Manager or tools from platforms like Reacheffect.com. Their services can help you track performance and fine-tune your ads for better conversions. It’s all about finding what drives the most clicks and sales for your campaign.
Wrapping It Up
Choosing the best dimensions for Facebook ads is a game-changer for affiliate marketers. Stick to 1200 x 628 pixels for image ads, 16:9 or 9:16 for videos, 1080 x 1080 pixels for carousel cards, and 1080 x 1920 pixels for Stories. Pair that with great visuals and smart testing, and you’re on your way to high-performing campaigns. Ready to boost your affiliate game? Start experimenting today!
