Master CTR vs CR vs CPA analysis with real campaign examples. Discover what good metrics look like, common mistakes, and how to optimize for profitability.
Learn how to calculate your small business advertising budget for testing campaigns. Proven formulas, platform breakdowns, and strategies to maximize ROI without wasting money.
AdSense revenues are dropping by up to 80% overnight with no warning. Here’s why it matters for advertisers and how to avoid getting burned during World Cup 2026.
Our team kicked off 2026 in Barcelona for iGB Affiliate’s inaugural edition in the Catalan capital (January 20-22). After more than a decade in London, the conference’s relocation to Fira Gran Via marked a significant shift for Europe’s premier affiliate marketing event. We went out there with a strong team this year. Our CEO Eran, […]
Pop traffic remains one of the most affordable ways to drive massive volume to your offers in 2026. With costs starting as low as $0.50 per thousand impressions, it’s tempting to jump in headfirst. But here’s the problem: without the right approach, you’ll burn through your budget faster than you can say “bot traffic.” The […]
If you are looking for an antidetect browser that would work with ad networks like Reacheffect, Dolphin Anty is the answer, here’s why
Learn how to scale app growth with MMP-ready in-app advertising. Discover attribution best practices & post-install optimization strategies
Here’s what nobody tells you when you’re burning through your iGaming budget: traffic doesn’t pay your bills. Players do. I’ve watched dozens of casino affiliates and operators celebrate their “massive reach” while their conversion rates sat somewhere between disappointing and abysmal. The gap between getting someone to your site and getting them to deposit is […]
Learn how popunders, popups, and push notifications fit into marketing automation. I break down automation hooks, real workflows, and where each format shines in performance funnels.
We keep you updated on the latest advertising trends and industry news. At ReachEffect, we believe successful advertising requires a deep understanding of the evolving landscape and your target audience. Our team of specialists is dedicated to sharing their expertise to maximize the effectiveness of your efforts. Our blog covers diverse topics like content marketing, social media advertising, and audience targeting, delivering the latest insights from our experienced writers in the advertising business.