Most campaigns do not fail due to the bad ideas. The main reasons, however, are usually small mistakes which are very easy to solve: wrong targeting, stale creatives, and budgets that are bled to underperforming placements. The very good news is that ad campaign optimization may not always require a complete revamp. At times all […]
The igaming industry is extremely dynamic. With the global online gambling market expected to hit $132.90 billion by 2029 (Statista), affiliate marketing is clearly pivotal in this expansion. Anyone who is an affiliate, operator, or media buyer, keeping up with the latest igaming affiliate marketing trends is what differentiates successful campaigns from those that simply […]
People interested in e-commerce affiliate opportunities surely came across the Omega Project by Aidan Booth. Since its launch in January 2025, the program has stirred quite a buzz among affiliate marketers eager for big-ticket commissions. However, is it worth your time to promote it? In this review, I explain the program details, the affiliate opportunity, […]
While figuring out your advertising budget, you might also be curious about what other businesses spend and if you are in line. In reality advertising costs differ significantly based on your line of business, objectives, and platforms of choice. However, knowing the benchmarks and the factors influencing the costs will help you spend more wisely. […]
Master CTR vs CR vs CPA analysis with real campaign examples. Discover what good metrics look like, common mistakes, and how to optimize for profitability.
Learn how to calculate your small business advertising budget for testing campaigns. Proven formulas, platform breakdowns, and strategies to maximize ROI without wasting money.
AdSense revenues are dropping by up to 80% overnight with no warning. Here’s why it matters for advertisers and how to avoid getting burned during World Cup 2026.
Our team kicked off 2026 in Barcelona for iGB Affiliate’s inaugural edition in the Catalan capital (January 20-22). After more than a decade in London, the conference’s relocation to Fira Gran Via marked a significant shift for Europe’s premier affiliate marketing event. We went out there with a strong team this year. Our CEO Eran, […]
Pop traffic is still one of the cheapest methods of generating large volumes of visitors to your offers in 2026. At a price that can be as low as $0.50 per thousand impressions, it is very easy to be attracted to it initially. However, here’s the issue: if you don’t have the proper method, your […]
We keep you updated on the latest advertising trends and industry news. At ReachEffect, we believe successful advertising requires a deep understanding of the evolving landscape and your target audience. Our team of specialists is dedicated to sharing their expertise to maximize the effectiveness of your efforts. Our blog covers diverse topics like content marketing, social media advertising, and audience targeting, delivering the latest insights from our experienced writers in the advertising business.