468×60 Banner Ad: Best Practices and Design Tips
October 25, 2025
Dive into our Marketing Glossary for a comprehensive guide to industry terms and terminology, demystifying the language of advertising
Describes the technology and service that places advertisements on Websites/Apps.
Means one or more customers of which create the Advertising Material, and authorizes Reacheffect as its intermediary to include it on the Publisher’s Website(s).
The amount of money that an advertiser sets aside for an advertising campaign.
Configuration of an advertisement with all its parameters. For example, Ad link, CPC, duration, carrier, and countries.
Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
The amount that an advertiser is willing to pay for a click or a thousand impressions.
Is a basic unit of electronic advertising, banners are those (hypertext linked) graphics that appear generally on web pages.
This is a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or lead.
The cost or cost-equivalent paid per click-through to an advertiser’s website.
The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
Cost per acquisition.
A platform that enables advertisers to purchase digital advertising space across multiple sources through automated, real-time bidding. It allows for precise audience targeting, budget management, and performance analytics. Reacheffect is a DSP.
Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model (CPC, CPM, CPA).
Means capping the number of times a specific visitor to a website is shown a particular ad.
An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.
The number of times Advertising Material is served to a person visiting the Publisher’s Website(s).
Is a written authorization to display advertisement on Website(s).
Search terms or phrases targeted by the advertising campaign.
The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
Is an e-commerce business solution allowing payments and money transfers to be made through the Internet. Reacheffect network works with Paypal to receive advertising budget from Advertisers and to pay Publisher’s revenues.
Advertising model based on cost per click.
Is an invisible image of 1 on 1 pixel used by Reacheffect network to monitor the activity of customers on a website.
Is an ad displayed on top of the page visited by the surfer.
Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
A push notification is a message that pops up on a mobile device or desktop. users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale.
Means one or more customers of Reacheffect network responsible for the distribution of online Advertising Material on its Website(s).
Means the total revenue generated by the Publisher using the Advertising Materials less Reacheffect margin. Publisher earnings are based on the eCPM generated by the ad spot.
Is a mechanism that allow the advertiser serverto send his conversions to Reacheffect server automatically once a conversion is done , this will help our network to optimize the advertiser activity and budget and achieve his defined CPA/CPL goal.
An intelligent traffic distribution system that automatically routes clicks to the highest-converting offers based on visitor characteristics like location, device, and browsing behavior. It optimizes affiliate campaigns by dynamically selecting the best-performing destinations to maximize conversion rates.
A cost-per-mille (cost per thousand impressions) pricing model that uses advanced targeting and optimization algorithms to improve ad performance. It automatically adjusts bids and targeting parameters to achieve better results than traditional CPM campaigns.
An enhanced cost-per-action model that leverages machine learning and real-time data to optimize affiliate campaigns for specific conversion goals. It automatically adjusts traffic distribution and bidding strategies to maximize the number of desired actions while maintaining target cost-per-acquisition thresholds.
A platform that helps publishers sell their advertising inventory to advertisers via automated, real-time auctions. It connects to multiple ad exchanges and DSPs to maximize revenue and manage ad space efficiently.
It consists in improving the ranking of a page or a website in search engine results (like Google, Yahoo or Bing).
Native Ad is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page.
How well a particular web page or web site is listed in a search engine or advertising results.
Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing Reacheffect to re-target them when they browse other websites.
The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).
Means the number of times, as recorded by Reacheffect ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
Is a character string that specifies where a known resource is available on the Internet. In other words, it’s the address of your web page.
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Reacheffect is a global performance ad network that connects advertisers with high-quality traffic across a range of formats and verticals. The platform offers powerful targeting, campaign optimization tools, and personal support to help advertisers drive scalable results.
Reacheffect supports a variety of ad formats, including popunders, redirects, push notification ads, in-page push ads, native ads, banner ads, and Facebook ads (BH Traffic). RTB (Real-Time Bidding) capabilities will also be available soon.
Reacheffect delivers strong results across multiple verticals, with finance, dating, e-commerce, gaming, software, casino, and sports betting consistently among the top performers.
Reacheffect offers high-volume traffic globally, covering Tier 1, Tier 2, and Tier 3 markets. Advertisers have access to mobile and desktop traffic, with advanced segmentation options to refine targeting and maximize reach.
Reacheffect offers flexible pricing models, including CPC (cost-per-click), CPM (cost-per-mille), CPA (cost-per-action), and CPL (cost-per-lead), allowing advertisers to choose the model that best fits their campaign goals.
Yes, Reacheffect offers real-time reporting through its advertiser dashboard. Campaign performance data is updated continuously, enabling fast decision-making and ongoing optimization.
Reacheffect provides advanced targeting options, real-time bid adjustments, and detailed performance reporting. Personal account managers are available to assist with strategic optimization, and the upcoming RTB integration will further enhance dynamic bidding and traffic control.
Reacheffect® is a world-leading web and mobile advertising platform, providing a distribution channel to advertisers and a monetization solution for publishers.
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