How to Decide What Your Target CPA Should Be
November 9, 2025
Learn how to set the right target CPA for your Google Ads campaigns based on your business economics, historical data, and conversion goals for maximum
Reacheffect’s push notification ad networks deliver your message straight to users’ screens, ensuring maximum visibility across mobile and desktop devices. As a leading push ads network, we specialize in high-engagement verticals like app installers (VPN, antivirus, etc.), eCommerce, and dating, where timely, direct ads drive action.
For VPNs, push ads highlight privacy solutions to tech-savvy users; in betting, they spark excitement with live odds alerts; and in dating, they captivate with personalized connection prompts.
Our advanced targeting and real-time analytics ensure your campaigns hit the mark every time.
Our push advertising networks are built to maximize ROI in competitive niches. Push notifications excel for VPNs by reaching security-conscious audiences with urgent offers, boosting sign-ups. In betting, they deliver real-time promotions that capture high-intent users during key events, driving conversions.
For dating, push ads create emotional connections through tailored messages, increasing engagement.
With Reacheffect’s push notification ad networks, you tap into premium traffic sources, flexible CPC/CPA models, and 24/7 support to optimize performance across these high-converting verticals
Deliver your message directly to users’ screens, even when they’re not browsing. Reacheffect’s Push Notifications ensure your ads are seen, offering unparalleled visibility and engagement.
Push notification ads are messages sent directly to users’ devices, appearing even when they’re not using an app. These brief alerts deliver promotional content, updates, or timely information to engage users. Businesses can purchase targeted push traffic to reach specific audiences, while users maintain control through opt-in/out settings on their devices.
Push notifications are sent from an app’s server to users’ devices, appearing on-screen even when the app is closed. The process begins when an app sends a message to a push notification service, which then delivers it to the device. These notifications can contain alerts, updates, or promotional content, and users maintain control through their device settings.
Mobile push notifications are brief messages sent directly to users’ smartphones or tablets, appearing even when the app isn’t open. These clickable alerts deliver timely information, updates, or promotional offers to re-engage users. They appear as pop-ups on lock screens or notification panels, making them highly visible and effective for driving user interaction.
In-Page Push Notifications are clickable alerts that appear directly within websites while users are browsing, unlike regular push notifications that display on device screens even when an app/browser is closed. These non-intrusive messages appear as small pop-ups in designated website areas, allowing marketers to deliver targeted content without requiring user opt-in permissions through the device’s operating system. They provide immediate engagement opportunities while users are actively browsing your site.
Based on 24 reviews
We've been working with this company for about 6 years, in which we've had immense growth due to the quality of their traffic and the 24/7 availability of their support team.
Romania
I use their video traffic for my extension offers. The best ROI so far
France
Great opportunity to have a managed account by their customer support team. Increases my ROI by 48% in 1 week.
Italy
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Romania
We're affiliates of betmgm and reaching $70 Cost per FTD easily
United States
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Germany
Been working with these guys for 5 years now. Letting alone that the support team is available 24/7, they are really great, coming up with suggestions on a daily basis and help me with the optimizations of my campaigns. Other than that, they have worldwide traffic and since i'm looking for more geos, this became my main source of traffic in the last months.
Romania
Congrats Cristian for managing our account, the guy really knows what he is doing behind the scene in terms of providing us good whitelists for the activity we are having with them One of the best gambling agencies overall in the industry a big ++++ they are available 24/7 litterally
Austria
Talented customer support and state of the art panel. Thank you!
Israel
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Reacheffect® is a world-leading web and mobile advertising platform, providing a distribution channel to advertisers and a monetization solution for publishers.
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