CPM advertising, also known as cost per mille, is a buying method that allows to acquire a large number of impressions and is very suitable for increasing brand awareness, retargeting, and volume-oriented performance campaigns.
Brand exposure
Audience generation
Retargeting at scale
Very high volume access
With CPM or cost per mille you pay for every 1,000 times your ad is shown. It doesn’t matter if the viewer has clicked or even converted.
Besides being one of the most recognized pricing models in the world of digital advertising, it is particularly suitable for campaigns focusing on:
In comparison to CPC or CPA, CPM provides you with a better opportunity to manage visibility and reach which is the reason why it is a major strategy for advertisers as well as media buyers.
Reacheffect’s CPM ad network provides several high-volume traffic formats with the target of increasing the audience at minimum cost.
Besides, all these different ad types can be found on the same platform along with unified reporting and optimization tools.
CPM campaigns are designed for a big run — and Reacheffect doesn’t only provide you with the volume but also the cost efficiency.
It doesn’t matter if you are working on testing a new channel or scaling an offer that has been converting well, CPM will give you the required reach to be able to move quickly.
Choose GEO, device, OS, browser, and audience segments.
Determine your bid for 1,000 impressions.
Your creatives will be displayed on websites belonging to the Reacheffect publisher network.
Make use of live data to change bids, targeting, and frequency.
Reach large numbers of people quickly and efficiently without breaking the bank.
Top up your funnel with users who would be converted at a later stage in your conversion campaigns.
Get exposure to huge volumes for testing new landing pages, creatives, and GEOs.
Help your CPC and CPA campaigns with CPM traffic by simply increasing your reach.
CPM is not always about immediate conversions — it’s about control over exposure and scale.
great for reach and visibility
great for click-based campaigns
great for optimizing conversions
In case your funnel is capable of handling volume, CPM might even give you the lowest effective cost at scale.
To get a more detailed explanation about CPM networks and their comparison as well as when to use them, please read:
If you expect every click to give you an instant ROI, then probably CPC and CPA are the ones for you. However, if you are working on building scale — CPM is the way to go.
A CPM ad network serves as a bridge between advertisers and publishers by offering ads through a model that is based on the number of impressions (cost per 1,000 views).
Definitely — particularly for testing, scaling and retargeting. The overall performance also depends on your landing page and creatives.
It depends on the GEO and the ad format. Usually, Tier 1 countries have higher CPMs whereas Tier 2/3 countries have lower prices and larger volumes.
It depends on the format. Popunder CPM campaigns require no creative — the destination URL is enough. Pre-roll video CPM campaigns do require a video creative.
Yes. Very often advertisers use both methods to keep a balance between reach and performance.
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We've been working with this company for about 6 years, in which we've had immense growth due to the quality of their traffic and the 24/7 availability of their support team.
Romania
I use their video traffic for my extension offers. The best ROI so far
France
Great opportunity to have a managed account by their customer support team. Increases my ROI by 48% in 1 week.
Italy
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Romania
We're affiliates of betmgm and reaching $70 Cost per FTD easily
United States
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Germany
Been working with these guys for 5 years now. Letting alone that the support team is available 24/7, they are really great, coming up with suggestions on a daily basis and help me with the optimizations of my campaigns. Other than that, they have worldwide traffic and since i'm looking for more geos, this became my main source of traffic in the last months.
Romania
Congrats Cristian for managing our account, the guy really knows what he is doing behind the scene in terms of providing us good whitelists for the activity we are having with them One of the best gambling agencies overall in the industry a big ++++ they are available 24/7 litterally
Austria
Talented customer support and state of the art panel. Thank you!
Israel
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