Lazada is definitely one of the most well-known e-commerce platforms in Southeast Asia, offering its services in the six countries of the Philippines, Malaysia, Indonesia, Thailand, Vietnam, and Singapore. Alibaba Group supports Lazada financially. Lazada offers more than 32,000 local and international brands and continuously caters to tens of millions of active shoppers across the region.
Content creators, bloggers, social media influencers, and deal-sharing communities can earn commissions with the lazada affiliate program, which is a very legitimate and well-structured program, albeit with no inventory, no customer service, and no upfront cost.
Below, you’ll get a clear breakdown of how the program works, how much you can realistically earn, the step-by-step sign-up process, and the strategies top affiliates use to scale their income.
Lazada Affiliate Program at a Glance
| Feature | Details |
|---|---|
| Platform | Lazada (MY, PH, ID, TH, VN, SG) |
| Commission Model | Cost-Per-Sale (CPS) |
| Base Commission Rate | 1% – 10% (up to ~12% for new customers) |
| Bonus Commission | Up to 34% additional from brand/seller sponsors |
| Mega Sale Rate Boost | Up to 36% during 6.6, 9.9, 11.11, 12.12 events |
| Cookie Window | 7 days |
| Network | Involve Asia (primary) |
| Approval Time | 1–3 working days |
| Minimum Payout | ~RM80 or local currency equivalent |
| Payment Frequency | Monthly |
| Follower Requirement | None for standard; 5K+ IG / 50K+ TikTok for Lazada Talent |
| Best For | SEA creators, lifestyle bloggers, TikTok/IG/Facebook publishers |
Getting to Know the Lazada Affiliate Program
The Lazada Affiliate Program allows participants to earn commissions each time someone purchases via their unique referral link. Unlike a few in-house programs that operate completely, Lazada utilizes an affiliate program mainly through Involve Asia, a premier affiliate platform in Southeast Asia that links publishers to brands throughout the region.
Once you become a member, you’ll have a unique affiliate link for any product or page on Lazada to share on your social media, blog, YouTube, or messenger apps. When people click your link and purchase something during the 7-day cookie period, you get paid a commission even if the product purchased is different from the one you promoted.
The whole thing is based on a Cost Per Sale (CPS) approach. You only get a commission when an actual sale has been made. No commission for clicks.
Commissions for New vs Existing Buyers
A key point about Lazada is that it has different commission rates depending on whether the buyer is new or existing customer. New customers – those making their first purchase on Lazada – earn higher commissions for affiliates across all categories. In a way, Lazada incentivizes affiliates who can bring in new customers to the platform rather than just re-selling to existing buyers.
Commission Components: Regular + Extra
Similar to Shopee’s system with two levels, Lazada has a two-level commission plan:
- Regular Commission – Determined by Lazada per product category, it is usually between 1% and 10%, but for newly acquired customers, some categories go up to about 12%.
- Extra Commission – This is an additional percentage paid by the brands or individual sellers who run their sponsored affiliate campaigns through Lazada’s AMS (Affiliate Management System). It can add a 34% bonus on top of your base rate.
⚡ Real example: With a 5% commission, you get PHP 175 (~$3) when someone buys a gadget costing PHP 3,500 (~$60). But if the brand decides to give 20% commission as a bonus, your total commission shoots up to 25% or PHP 875 (~$15). Some categories during mega sale events like 11.11 by pushing it to 36% lead to making the sale of a high-ticket item very profitable.
Commission Rates vs. Other Platforms
| Program | Commission Rate | Cookie Window | Network | Best For |
|---|---|---|---|---|
| Lazada | 1%–12% base + up to 34% bonus | 7 days | Involve Asia | SEA e-commerce, fashion, electronics |
| Shopee | 2.5%–12% + up to 40% seller XTRA | 7 days | In-house / Involve Asia | Social media, lifestyle, general SEA |
| Amazon Associates | 1%–10% | 1 day | In-house | Global products, tech reviewers |
| Zalora | 5%–12% | 30 days | Involve Asia | Fashion & apparel |
| Involve Asia (multi-brand) | Varies by brand | Varies | Involve Asia | Broad affiliate diversification |
Lazada has a 7 days cookie window which is way ahead in the race against Amazon Associates’ 24-hour window and their bonus commission layer makes it one of the most financially flexible programs in Southeast Asia.
How to Become a Lazada Affiliate (Step-by-Step)
Joining is free and very simple. The main method is via Involve Asia.
Step 1: Create a Free Involve Asia Publisher Account
Visit Involve Asia and register for a free Publisher account. Fill in your name, email, and a password. Choose “Affiliate Publisher” as your role. Account approval usually takes 24-48 hours.
Step 2: Add Your Property
A “property” is the place where you will promote Lazada — Instagram, TikTok, YouTube, Facebook group, blog, or even a WhatsApp group. You are allowed to add many properties as you want. Make sure that your property is publically visible and with fresh content so that approval will be faster.
Step 3: Search for Lazada and Apply
After you have been approved, go to the Advertiser Directory and search “Lazada.” You will come across options by country — Malaysia (MY), Philippines (PH), Indonesia (ID), Thailand (TH), and Vietnam (VN). Pick the country speaking to your audience and hit Apply.
Step 4: Answer the Approval Questions
You will be receiving a small questionnaire about your traffic sources, promotion method, and platforms. Be specific — talking about your content strategy, posting frequency, and estimated reach. More information equals faster approval.
Step 5: Wait for Approval (1–3 Working Days)
Some Lazada campaigns allow instant approval. However, some, especially Lazada Talent for high-follower accounts, go through manual review. Standard applications are approved within one to three working days.
Step 6: Generate Your Tracking Links
Once granted access, login in to your Involve Asia dashboard and use the deeplink generator to make unique tracking links of any Lazada products or pages. These links are what you share on your social media platforms.
Step 7: Set Up Payments
It is best that you add your payment details in your Involve Asia account settings first before withdrawal.
Payments continue to be processed on a monthly basis once you have reached the minimum threshold for payouts (usually ~RM80 or local equivalent). Commissions get paid within around 5 working days of processing.
⚠️Important: Some categories may not be eligible or have a lower rate. Utilities, formula milk (Stage 0–2), and digital reload products (like Touch ‘n Go in Malaysia) are generally non-commissionable. Always check the current rate schedule in your dashboard before promoting.
The Lazada Talent Program: Higher Commissions for Bigger Creators
Besides the regular program, Lazada also operates a separate level called Lazada Talent, which is targeted to influencers with larger followings. It offers higher commission rates and access to exclusive brand deals — all carried out via Involve Asia.
For Lazada Talent, you typically need:
- 5,000+ followers on Instagram, OR
- 50,000+ followers on TikTok
If you qualify for these levels, submit an application to the Talent offer only. The commission increase can be very significant — especially during brand-sponsored campaigns and mega sale periods. For the Philippines specifically, the Lazada Talent (PH) offer allows unlimited bonus commissions from brand owners, which means that one order sponsored by a brand can be paid well above the basic rate.
Utilizing Lazada Together with Reacheffect
Through external networks like Involve Asia, the Lazada Affiliate Program is operated, which means that tracking, reporting, and payouts are performed “off your content platform”. Although this provides you with increased flexibility, it also means that your income will remain largely reliant on conversions.
At this point, Reacheffect provides a particularly potent additional tool:
- Get revenue from 100% of your traffic, not just buyers
- Make money from your informational and deal-seeking visitors on the spot
- Earnings accumulation: Lazada commissions + Reacheffect monetization
- Reduce your dependency on affiliate conversions (especially when there are no sales periods)
- Even out revenue fluctuations between campaign cycles
👉 Instead of being totally at the mercy of purchases inside Lazada’s 7-day cookie window, you form a steady monetization mechanism where every visitor counts, whether they convert or not.
Ways to Make Money with the Lazada Affiliate Program
Signing up is only step one. The rest of the steps of how top affiliates make a living through Lazada are presented below.
1. Promote Products Your Audience Already Wants
Most converting content do not necessarily mean most creative content — it’s usually content that is most relevant. Kitchen utensils are a good fit for home lifestyle creators, skincare for the beauty bloggers, and budget gadgets for the tech audiences. Once you match the product to the audience, very soon the conversion rates will follow.
2. Plan Around Mega Sale Calendars
Lazada’s biggest commission boosts happen during double-digit sales: 6.6, 7.7, 8.8, 9.9, 10.10, 11.11, and 12.12. Commissions spike, conversion rates soar, and some categories reach 36%. Prepare “best deals” and gift guides in advance — these events are definitely something that you want to count on for reliable income spikes in your affiliate calendar.
3. Combine Base + Bonus Commissions Strategically
Prior to promoting a product, first check if the brand has activated a bonus commission in your dashboard. The addition of a seller bonus to a base rate can bring the total commission rate to over 30%. Selecting high-bonus products within your niche is an efficient way to enhance your earnings per click.
4. Use Multiple Platforms Simultaneously
Top Lazada affiliates don’t rely on a single platform. They share links across TikTok, Instagram, Facebook groups, YouTube, WhatsApp, and Telegram — all linked back to the single Involve Asia dashboard. Spreading channels out will help you maintain a steady income that doesn’t depend solely on one platform.
5. Create Trust-First Content
Simply throwing around affiliate links rarely works. Connect your links with added value through product reviews, comparison videos, unboxing, shopping hauls, or curated deal lists. The better you support your audience’s purchase decisions, the more likely they are to click and buy.
6. Monitor and Optimize Your Dashboard
Involve Asia comes with a performance dashboard that updates in real time. It displays clicks, conversions, earnings segmented by platform, and commission breakdowns by category. Visit it regularly. Spot which types of content and product categories consistently do well for your audience — then put more effort into them.
7. Watch for Campaign Accelerators and Reward Pools
During major sales, Lazada often organizes gamified challenges and affiliate reward pools with big prize pools for top regional performers. Make sure you stay on the mailing list for Involve Asia’s campaign emails and visit the Campaign Hub regularly to not miss these time-limited boosters.
💡 Expert Tip: Pair your affiliate links with deal aggregators or run Telegram deal channels where you send flash sale notifications. Those who are already ready for deals convert at much higher rates than newbies.
Who Should Join the Lazada Affiliate Program?
The Lazada Affiliate Program is ideal for creators and publishers who are operating in Southeast Asia and whose audience consists of active online shoppers.
Examples:
- TikTok or Instagram creators working in lifestyle, beauty, fashion, tech, or home niches
- YouTubers doing product reviews, hauls, or shopping guides
- Admins of Facebook groups running deal-sharing, coupon, or recommendation communities
- Bloggers focused on personal finance, budgeting, or product comparisons
- Telegram and WhatsApp channel operators who share daily deals or flash sale alerts
For those:
- Whose followers are primarily outside Southeast Asia
- Who publish B2B or professional content
- Who have long-form research sites without any product recommendation angle
How Much Can You Earn?
Based on your audience size, niche, content quality, and posting consistency, your earnings will differ. Take a look at the following breakdown:
- A beginner (under 1,000 followers / low traffic) gets $10–$80/month and can mainly use this time to learn what converts.
- An intermediate (1,000–10,000 followers) earns $100–$500/month with regular content, product selection done smartly, and promotion during payday and sale cycles.
- An advanced user (10,000+ followers or high-traffic blog site) gets $500–$5,000+/month, with significant increments during mega sale events.
- Lazada Talent / Large Influencers: $5,000–$20,000+ during sale peak months, especially brand-sponsored bonus commissions are present.
⚡ Real-life Case: A fashion creator with 8,000 engaged TikTok followers posts Lazada deal roundup before 9.9 sale. If 200 followers click the links and 30 make purchases at an average of RM150 each, after a 10% combined commission rate, that’s RM450 (~$95) from just one video posting. Now multiply that with multiple postings and across various platforms and monthly earnings accumulate fast.
Summary
The Lazada Affiliate Program is among the easiest and the best affiliate structured opportunities in Southeast Asia. Here are the reasons you should consider it:
- Free to join with no minimum follower requirement for the standard program
- 7-day cookie window — much better than Amazon Associates’ 24-hour window
- Two-tier commission structure combining base and brand-sponsored bonuses
- Managed through Involve Asia, a reliable regional platform with fast monthly payments
- Mega sale events promote commissions up to 36% in certain categories
- Headquartered in Singapore, Lazada’s continual $100M investment production in the affiliate ecosystem points towards the evolution of new tools and higher commission opportunities
- Gamified challenges and regional reward pools offer earning opportunities beyond standard commissions
This program can give you the best return if you operate it as a content business with continuous value creation and genuine recommendations, consistent presence and leveraging Lazada’s mega sale times for extra push. Those who link-drop passively rarely get results, while the others who use it as a source of additional income layered on top of quality content always do.
If you are looking for other affiliate programs in Asia, we recommend reading our post about Shopee’s affiliate program.
