Paid traffic is a simple transaction but easily becoming the source of losses. Affiliates losing from paid traffic often blame it on the wrong platform selection. However, their real issue lies in the absence of a strategy for the post-click phase. The choice of traffic source influences your results by 50%. The rest depends on […]
Lazada is definitely one of the most well-known e-commerce platforms in Southeast Asia, offering its services in the six countries of the Philippines, Malaysia, Indonesia, Thailand, Vietnam, and Singapore. Alibaba Group supports Lazada financially. Lazada offers more than 32,000 local and international brands and continuously caters to tens of millions of active shoppers across the […]
Shopee is the leading e-commerce platform in Southeast Asia, with hundreds of millions of active buyers in countries such as the Philippines, Malaysia, Indonesia, Thailand, Vietnam, Singapore, and Taiwan. This Shopee Affiliate Program or SAP for short is a great opportunity for content creators, social media influencers, bloggers, and deal-sharing communities to make some money. […]
Not all types of traffic have the same conversion rates. You might use identical ad formats, funnel architecture, bid strategy — and yet your results can be completely different due to factors like GEO + vertical + device mix. We’ve taken a look at 3 of the best campaigns made with Reacheffect traffic — one […]
Dating is one of the highest converting areas in affiliate marketing and it is also one of the most technically challenging. Multi-step registration funnels, recurring billing, aggressive bot traffic, and GEO-sensitive offers are just some of the reasons a simple tracker will silently waste your money. The wrong set-up not only affects your reportings negatively […]
Best Buy is a major consumer electronics retailer in North America with more than 1,000 physical stores and a heavy e-commerce presence. The affiliate program theoretically should benefit tech bloggers, deal forums, and gadget review websites. Still, the numbers indicate a more complex situation – and the program features matter here more than usual. We […]
It turns out your rivals’ affiliate programs are a highly visible and prolific growth engine – if you are aware of where to find them. The following is a detailed playbook on how to discover their partner network and get hold of the same partners before they do. The Reason This Is One of the […]
01 — Why Creative Strategy Is the Real Edge Advertising for iGaming has never been more complicated. Restrictions at the platform level, stricter compliance regulations, and highly competitive bidding environments have brought even financially strong campaigns to a halt. Advertising networks that were once open to any creative are now implementing stricter KYC, geo-compliance, and […]
Most campaigns do not fail due to the bad ideas. The main reasons, however, are usually small mistakes which are very easy to solve: wrong targeting, stale creatives, and budgets that are bled to underperforming placements. The very good news is that ad campaign optimization may not always require a complete revamp. At times all […]
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