Writes about
Articles by Eran Goldshmid
ChatGPT Ads vs. Google Ads: What’s Actually Changing in 2026
ChatGPT ads hit $1B in run rate. Here's how AI advertising is reshaping the funnel — and why search advertising still isn't going anywhere.
Google Won the Ad Tech Trial. Advertisers Didn’t. Here’s Why.
Google avoided an ad tech breakup. Here's why the real story isn't the ruling, it's whether independent ad platforms actually gain leverage.
When Did Programmatic Advertising Actually Start?
Programmatic advertising traces to 1994. Real-time bidding didn't arrive until 2009. Here's the timeline and the disputed start date.
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Reacheffect articles are written by named members of the team. Platform figures (impressions, bids, GEO counts, deposit and payout terms) come from the Reacheffect dashboard and refresh with the site; competitor facts come from the competitor's own pages and are linked. Older articles are refreshed in place, and the date of the last change shows under the title.